Lead Generation Specialist

5 days ago

Kochi Kerala India, Ernakulam Velodata Global Pvt Ltd Full time

Job Description – Lead Generation Specialist (US Market | IT Sales)

Position: Lead Generation Specialist / Sales Development Representative (SDR)

Location: Onsite – Kakkanad, Near Infopark

Work Hours: IST / PST (based on requirement)

Employment Type: Full-time

Compensation: Up to ₹30,000 per month + Incentives

About the Role

We are seeking a highly motivated Lead Generation Specialist to support our IT/SaaS sales team by identifying, qualifying, and nurturing potential customers in the US market. The ideal candidate is proactive, detail-oriented, and experienced in generating high-quality B2B leads through both outbound and inbound channels.

Key Responsibilities

  • Generate qualified B2B leads in the US region through cold calling, email outreach, LinkedIn, intent data, and other outbound activities.
  • Research target accounts and identify key decision-makers to build accurate and targeted prospect lists.
  • Execute multi-channel prospecting campaigns: email sequences, social selling, calling, and marketing automation.
  • Qualify leads based on fit, need, budget, authority, and timeline (BANT).
  • Schedule appointments and product demos for US-based Account Executives.
  • Maintain and update CRM tools (HubSpot, Salesforce, etc.) with accurate records.
  • Collaborate with the marketing team to refine messaging and improve campaign performance.
  • Track, analyze, and report weekly lead generation metrics and conversion ratios.
  • Understand product offerings and articulate value propositions clearly to US prospects.

Required Skills & Qualifications

  • 1–5+ years of experience in lead generation, SDR, or inside sales for the US IT market.
  • Strong knowledge of B2B SaaS or IT product sales.
  • Hands-on experience with CRM and outreach tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, Outreach, Salesloft, etc.).
  • Excellent verbal and written communication skills suitable for US clients.
  • Proven ability to run outbound campaigns and meet lead-generation targets.
  • Strong research and prospecting skills with a focus on high-intent leads.
  • Self-motivated, target-driven, and comfortable working in US time zones.

Preferred Qualifications

  • Experience generating mid-market or enterprise leads.
  • Familiarity with ICPs (Ideal Customer Profiles) and buyer persona creation.
  • Basic understanding of cloud, SaaS, AI/ML, cybersecurity, or IT infrastructure.
  • Ability to craft basic outreach content (emails, scripts, LinkedIn messages).

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