Performance Marketer – E-commerce

5 hours ago

Bengaluru Karnataka India, Karnataka Maino.ai Full time
About the Role

We’re looking for a Performance Marketer with a sharp growth mindset and proven experience driving revenue at scale for D2C / e-commerce brands. You’ll own performance campaigns across Meta and Google Ads, managing full-funnel growth strategies to maximize efficiency, scale revenue, and enhance user acquisition and retention.

If you’re passionate about data, experimentation, and ROI-led decision-making, this role gives you end-to-end ownership to shape how performance marketing drives business growth.

Key Responsibilities1. Campaign Execution & Optimization
  • Plan, execute, and scale Meta (Facebook & Instagram) and Google Ads (Search, Shopping, YouTube, Display, PMax) campaigns across acquisition, retargeting, and retention funnels.
  • Continuously test, measure, and optimize campaigns for ROAS, CAC, and conversion rate improvements.
  • Run structured creative and audience testing to identify top-performing assets and high-intent cohorts.
  • Manage daily budgets, pacing, and scale decisions aligned with business goals and seasonal demand.
2. Performance Analysis & Reporting
  • Track performance metrics (CTR, CVR, CAC, ROAS, AOV, LTV) and generate actionable insights.
  • Build and maintain performance dashboards using GA4, Meta Events Manager, and Looker Studio.
  • Analyze user journeys and drop-offs to identify optimization opportunities across landing pages and ad funnels.
  • Collaborate with the product and analytics teams to improve attribution accuracy and event tracking.
3. Strategic Growth Ownership
  • Design scalable paid media frameworks for new product launches and monthly growth initiatives.
  • Partner with category and brand teams to translate business priorities into measurable performance outcomes.
  • Identify new growth channels, bidding models, and automation opportunities across Google and Meta ecosystems.
  • Develop and execute strategies for retargeting, cart recovery, and repeat purchase campaigns.
4. Cross-functional Collaboration
  • Work closely with the creative and design teams to brief and iterate on ad creatives based on performance data.
  • Collaborate with the content, tech, and category teams to improve landing page experience and conversion rates.
  • Coordinate with marketing leadership on weekly revenue forecasting, performance reviews, and optimization plans.
Key Requirements
  • 2+ years of hands-on experience managing Meta and Google Ads for D2C / e-commerce brands.
  • Proven ability to scale campaigns profitably with monthly budgets of 2CrL+.
  • Deep understanding of performance marketing metrics, funnel analytics, and attribution models.
  • Strong proficiency in GMC, GA4, Meta Ads Manager, Google Ads, and Looker Studio.
  • Data-first mindset with the ability to interpret numbers into actionable strategies.
  • Strong collaboration skills and comfort working cross-functionally in a fast-paced environment.
  • Prior exposure to Advantage+ Shopping Campaigns and Performance Max
Nice to Have
  • Experience with Shopify, WooCommerce, or similar e-commerce platforms.
  • Understanding of CRO (Conversion Rate Optimization) and creative analysis metrics.
  • Interest or experience in health, wellness, or lifestyle consumer categories.
What You’ll Get
  • Opportunity to own and scale performance marketing for a high-growth consumer brand.
  • Access to cutting-edge ad tech tools and first-party data insights.
  • A learning-focused culture with autonomy, experimentation, and measurable impact.
  • Work directly with leadership on shaping the brand’s growth roadmap.


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