Influencer Strategy Manager

4 days ago

Mumbai Maharashtra India, Maharashtra FCB Kinnect Full time

Why This Role Rocks


You think in trends. You see creators as collaborators. You connect brands to culture in a way that’s sharp, timely, and unforgettable.


As Influencer Strategy Manager, you’ll lead the charge on planning high-impact campaigns powered by the right talent. From meme pages to mega-creators, from barter deals to celebrity drops—you’ll match ideas with the voices that make them matter.


This is your chance to shape the next wave of creator-brand partnerships, backed by insights, innovation, and a love for the scroll.


The Impact You’ll Drive

  • Build strategic influencer plans that align the right creators with campaign goals, moments, and formats
  • Track pop culture, internet trends, and rising creator talent—turning them into brand opportunities
  • Own the thinking behind format innovation: from meme marketing and barter collabs to affiliate models and PR amplification
  • Develop vertical expertise (fashion, beauty, tech, lifestyle, etc.) to fuel smarter recommendations
  • Work with Creative Strategy to embed influencers organically into campaign concepts
  • Align with Buying & Negotiation to ensure every recommendation is both exciting and executable
  • Maintain and grow an influencer intelligence system (costs, engagement rates, past performance)
  • Benchmark creators against category norms and forecast campaign outcomes with data partners
  • Identify and pitch first-mover talent before they become mainstream
  • Build authentic relationships with creators and talent reps—turning negotiations into partnerships


What You’ll Bring

  • 4–7 years of experience in influencer marketing, talent strategy, or digital brand planning
  • Strong knowledge of the influencer ecosystem—across formats, categories, and platforms
  • Experience working across formats like PR stunts, celeb tie-ins, barter, and affiliate campaigns
  • A strong command of Generative AI tools (for trend-spotting, creator sourcing, and research)
  • Analytical thinking—you use data to assess creator fit and forecast campaign outcomes
  • Excellent storytelling and presentation skills—internally and in client-facing rooms
  • Cultural curiosity and a knack for spotting “what’s next” before it lands on Reels or Reddit

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