Head of Marketing

5 days ago

Mumbai Maharashtra India, Maharashtra Fuji Silvertech Full time

About the Company


Fuji Silvertech Concrete Pvt. Ltd. (FSCPL) is one of India’s leading precast concrete manufacturers, known for delivering high-performance, durable, and sustainable construction solutions. With a strong commitment to quality, technology, and innovation, FSCPL has played a pivotal role in shaping modern infrastructure across India.

Founded with the vision to revolutionize construction through advanced precast technology, we have established ourselves as a trusted partner for infrastructure, industrial, and commercial projects nationwide.


About the Role

We are seeking a strategic and dynamic Marketing Head to lead overall marketing initiatives across B2B, B2G, and construction/infrastructure markets. The ideal candidate will have strong expertise in Marketing Communications (MarCom), Branding, and industry-specific marketing for EPC contractors, builders, consultants, and government bodies. This role requires a leader who can drive brand visibility, build strategic relationships, and support business growth with targeted campaigns.

Key Responsibilities:

Strategic Leadership

  • Develop and implement integrated marketing strategies covering B2B, B2G, MarCom, and branding.
  • Build a strong brand presence within the construction and infrastructure sector.

B2B & B2G Marketing (Construction Sector & Government Projects)

  • Plan and execute marketing campaigns targeting EPC companies, contractors, real estate developers, architects, and consultants.
  • Strengthen key account engagement through industry events, partnerships, and technical promotions.
  • Support product marketing, positioning, technical literature, and solution-based marketing.
  • Drive government-facing marketing strategies aligned with public infrastructure needs.

Marketing Communications (MarCom)

  • Oversee all MarCom activities, including content creation, internal communication, external communication, and digital messaging.
  • Manage the development of marketing collateral—brochures, presentations, technical datasheets, videos, and case studies.
  • Ensure consistent brand voice and messaging across all communication platforms.

Branding

  • Lead brand development, positioning, and identity initiatives.
  • Manage corporate branding, product branding, and employer branding programs.
  • Oversee PR, media planning, social media presence, and brand visibility campaigns.
  • Ensure brand consistency across offline, online, print, and on-ground activities.

Market Research & Analytics

  • Conduct market analysis on construction trends, infrastructure opportunities, and government policies.
  • Monitor competitor strategies, pricing movements, and emerging technologies.

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