Associate Director Digital Marketing

4 hours ago

Mumbai Maharashtra India, Maharashtra Crisil Full time

Location: Mumbai – Saki Vihar

Experience: 7+yrs


Role Overview:

We are seeking an experienced and visionary Director of Digital Marketing to lead our integrated marketing initiatives and drive impactful digital strategies. This role combines leadership, innovation, and hands-on expertise to elevate our brand presence and deliver measurable business outcomes.


Key Responsibilities:

  • Develop and execute integrated digital marketing strategies across website, social media, and digital platforms.
  • Lead enterprise marketing initiatives, ensuring alignment with organizational objectives and business growth.
  • Drive ROI-focused campaigns with a demand generation mindset and digital-first approach.
  • Collaborate with stakeholders and senior leadership to ensure alignment of marketing initiatives with overall business strategy.
  • Lead cross-functional teams and external agencies to ensure seamless execution of campaigns.
  • Monitor, measure, and report on campaign effectiveness and optimize for continuous improvement.


Key Skills & Expertise:

  • Proven expertise in integrated marketing and delivering measurable ROI.
  • Strong experience in stakeholder management and business interactions at senior levels.
  • Deep understanding of digital-first marketing approaches and emerging digital trends.
  • Experience managing diverse marketing channels including website, social media, and enterprise campaigns.


Qualifications:

  • 7+progressive experience in marketing with a focus on digital and integrated marketing.
  • Strong leadership skills with the ability to inspire and manage high-performing teams.
  • Excellent communication, strategic thinking, and problem-solving abilities.
  • Industries like SaaS, BFSI, fintech, insurance, startup
  • MBA/PG in Marketing or related field preferred.

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