Associate Creative Director

2 days ago

Mumbai, Maharashtra, India Puretech Digital - A Genesis Company Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Role: Associate Creative Director – Copy

Location: Mumbai | Experience: 7–10 Years

We're looking for an
experienced, creative, and detail-oriented Associate Creative Director – Copy
to shape and elevate our content and communication strategies across industries and platforms. If you have a flair for
storytelling, strategy, and brand voice
, with proven experience in
conceptual copywriting and integrated campaigns
, this role is your chance to lead, inspire, and deliver award-worthy work.

As
ACD – Copy
, you'll be the driving force behind
big ideas and powerful words
. You'll lead creative ideation, mentor copy teams, collaborate with art, design, and strategy partners, and ensure that every piece of communication not only looks good but works hard for the brand.

Key Responsibilities:

Strategy, Research & Insights

  • Interpret client briefs to create communication aligned with brand guidelines and campaign goals.
  • Conduct market, consumer, and competitor research to uncover insights.
  • Translate strategic thinking into
    compelling campaign narratives
    .

Creative Conceptualization & Content Development

  • Lead ideation sessions to deliver
    integrated campaign ideas
    .
  • Craft persuasive content across formats: ads, scripts, articles, social media, emailers, banners, search ads.
  • Build storytelling-led strategies for
    pitches, influencer campaigns, and integrated marketing initiatives
    .

Campaign & Client Collaboration

  • Partner with art, design, strategy, client servicing, and video teams for seamless execution.
  • Confidently
    present ideas to clients and internal stakeholders
    .
  • Play a key role in
    new business pitches
    and brand narratives.

Team Leadership & Mentorship

  • Lead and inspire copywriters at various levels.
  • Provide constructive feedback and ensure creative excellence.
  • Foster a
    collaborative and high-performance culture
    .

Content Optimization & Trends

  • Adapt messaging for diverse audiences, platforms, and goals.
  • Stay ahead of
    digital, cultural, and social trends
    to keep ideas fresh.
  • Uphold the highest standards of grammar, clarity, and creativity.

Requirements & Qualifications:

Experience & Expertise

  • 7–10+ years in advertising, brand communication, or digital/mainline agencies.
  • Strong track record in
    conceptual copywriting and integrated campaigns
    .
  • Industry exposure across domains;
    BFSI experience is a plus
    .
  • Expertise in
    digital-first campaigns, social content, scriptwriting, influencer marketing
    .

Language & Communication

  • Exceptional written and verbal skills in
    English & Hindi
    .
  • Ability to tailor messaging for diverse markets.

Leadership & Skills

  • Proven ability to
    mentor and lead creative teams
    .
  • Strong storytelling, ideation, and problem-solving mindset.
  • Excellent under pressure and thrives on
    tight deadlines
    .
  • Confident with
    client presentations and pitches.

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