Alliance Manager
1 week ago
Role Overview:
The AWS Alliance Manager is responsible for establishing, nurturing, and expanding the organization’s strategic partnership with Amazon Web Services (AWS). This role plays a critical part in driving joint go-to-market initiatives, accelerating cloud business growth, and strengthening the company’s position within the AWS partner ecosystem.
The ideal candidate will act as a bridge between internal teams and AWS stakeholders, developing strategies that align with both organizations’ goals. They will leverage AWS Marketplace, APN Programs, and Co-Sell initiatives to create mutual value, enhance visibility, and drive measurable business outcomes.
Key Responsibilities:
- Develop and execute a joint business plan with AWS focused on revenue growth, customer success, and mutual objectives.
- Build and maintain strong, collaborative relationships with AWS Partner Account Managers, Solution Architects, and Marketing Teams.
- Identify, develop, and manage co-selling and co-marketing initiatives with AWS.
- Drive achievement of AWS partner tier advancement, certifications, and competencies.
- Track, analyse, and report on alliance performance metrics, including pipeline health, joint wins, and marketing ROI.
- Collaborate with internal sales, pre-sales, and technical delivery teams to build AWS-based solutions and proposals.
- Coordinate participation in AWS events, webinars, sponsorships, and partner programs.
- Stay informed about AWS product updates, new services, partner incentives, and marketplace opportunities.
- Partner with marketing teams to create joint case studies, success stories, and promotional materials highlighting AWS partnership success.
- Champion AWS best practices and enablement initiatives across the organization.
Required Skills and Experience:
- Bachelor’s degree in Business, Technology, or a related field .
- 6+ years of experience in cloud partnerships, alliances, or channel management, with a strong focus on AWS.
- In-depth understanding of the AWS Partner Network (APN), AWS Marketplace, and co-sell engagement models.
- Proven track record of driving joint revenue growth and managing successful cloud alliances.
- Strong relationship management, negotiation, and communication skills.
- Strategic thinker with the ability to execute operationally and influence cross-functional teams.
- Familiarity with enterprise cloud sales cycles, partner marketing, and solution development.
Preferred Qualifications:
- AWS Partner Accreditation or AWS Certified Cloud Practitioner certification.
- Experience working with System Integrators (SIs) or technology consulting firms.
- Proficiency in using CRM and partner management tools such as Salesforce and PRM systems.
- Demonstrated success as a Strategic Alliance Manager, helping ISVs and Cloud Partners accelerate growth via AWS Marketplace, APN Programs, and Co-Sell initiatives.
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