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Growth Marketer

4 weeks ago

India Astra Security Full time

Who are we?

Astra is a cybersecurity SaaS company that makes otherwise chaotic pentests a breeze with its one-of-a-kind AI-led offensive Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 15,000+ security tests.

CTOs and CISOs love Astra because it helps them to achieve continuous security at scale, fix vulnerabilities in record time, and seamlessly transition from DevOps to DevSecOps with Astra's powerful CI/CD integrations. Astra is loved by 1000+ companies across 70+ countries. In 2024 Astra uncovered 2.5 million+ vulnerabilities for its customers, saving customers $110M+ in potential losses due to security vulnerabilities.

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, Dream 11, OLX Autos etc. are a few of Astra's customers.

Role Overview:

We're looking for a hands-on Growth Marketer to take these products from silent potential to breakout traction primarily through organic channels.

This role isn't about ticking boxes. It's about creating momentum. You'll own how the world discovers, experiences, and trusts these products across social, product launches, communities, and unconventional GTM experiments. We're not looking for a title. We're looking for someone who gets things moving.

While our pentest platform is well-known, three of our most exciting products — DAST, API Security, and Cloud Security Scanner — haven't had their moment in the spotlight. That's where you come in.

Note: This is a hybrid position, you will be expected to spend 2 week/quarter to in-person at Bengaluru or Chennai. We are looking for full-time individuals, not agencies or freelancers.

What you'll own and drive:

  • Organic Growth for DAST, API & Cloud Products
  • Your top KPI? User sign-ups from organic channels for these three products.
  • Co-ownership of Product Launches: Partner with our growth team to launch new products from scratch, owning the organic motion from PH launches to first customer stories.
  • Product Storytelling & Use Cases: Translate features into compelling narratives across social, email, and community platforms. Create case studies and social proof where it currently doesn't exist.
  • Always-On Awareness: Turn Astra's newer products into regulars on people's feeds through high-signal social content, use-case videos, referral ideas, and micro-influencer collabs.
  • Email Drips That Drive Trials: Nurture our existing list toward trial and product usage, especially for unlaunched or under-marketed products.
  • Free Tools, Marketplaces, and Engineering-as-Marketing: Collaborate with the dev team to launch free tools or lead-generation projects. Explore listings on AWS, GCP, Azure, and compliance platforms.
  • Community-Led Discovery: Run webinars, events, or topical moments (e.g., emerging vulnerabilities we detect) that create a buzz and convert curiosity into users.
  • KPIs You'll Be Measured On- Organic sign-ups for:

  • • DAST

  • • API Security Platform

  • • Cloud Security Scanner
  • MQLs from Organic Social and new channels - explore & scale these avenues
  • Product discovery & GTM execution for products currently under-marketed.
  • Top-of-funnel reach & engagement driven through organic efforts (Social, email, community, etc.)

Who you are:

  • You've launched products with limited budgets and high creativity, without solely being dependent on ads
  • Outcomes, not ego drive you—"let's make this work" is your default mode
  • You think distribution-first and can turn ideas into traction.
  • You're excited about security, but don't need to be a cybersec nerd to tell a good story.
  • Bonus: You've shipped something on Product Hunt or built growth via microtools, influencers, or scrappy hacks.

Why does this role matter?

Astra's DAST, API, and Cloud products are powerful—but they're under-marketed. With you driving organic growth, we don't just want to bring these products to market—we want to make them impossible to ignore.

Why Astra and this role?

  • Health Insurance cover for you and your spouse.
  • Dive deep into the captivating world of cybersecurity.
  • And yes, get ready for some unforgettable workcations—think Chikmagalur, Goa & Jim Corbett.

Apply if:

You've grown something from zero without solely relying on ads or launched a product that surprised people. Want something even better? Showcase your expertise