Senior Marketing Specialist

3 weeks ago

Greater Bengaluru Area, IN IHX - A Perfios Company Full time

About IHX


IHX is building India’s most trusted health tech infrastructure platform—powering

real-time, consent-led claims and data exchange between insurers and 30,000+

hospitals across 1,200+ cities. With $1B+ in claims processed yearly, IHX sits at the

center of the next-gen health insurance stack.


Why This Role Matters


We’re hiring a strategic and creative Senior Marketing Specialist who thinks

beyond templates, challenges the status quo, and executes with precision. This isn’t

a checklist marketing role—it’s a growth seat. You’ll own CXO-grade storytelling,

GTM planning, and event impact across the insurance and healthtech ecosystem.


What You’ll Own

  • Strategic Marketing Leadership
  • Define and execute GTM campaigns that speak to insurers, TPAs, and healthtech leaders. Bring fresh ideas to life—think whitepapers, executive roundtables, GTM hooks, or brand narratives.
  • Premium Event Experiences
  • Design and deliver exceptional brand experiences at high-stakes events (e.g., India Insurtech Summit) . Handle everything from positioning to post-event lead activation.
  • Content with Gravitas. Craft sharp decks, brochures, leadership articles, and campaign assets that command attention and influence decision-makers.
  • Digital Influence: Lead IHX’s voice on LinkedIn and digital platforms. Build a content engine that builds visibility, credibility, and relevance.
  • Cross-Functional Activation
  • Work with sales, product, and leadership to convert insights into action. Be the voice of marketing in cross-team planning.


Who You Are

  • 3–5 years of B2B marketing experience in healthtech, SaaS, BFSI, or regulated industries.
  • Strategic: You bring a “why it matters” lens to everything.
  • Creative: You’re full of fresh, relevant, and resonant ideas.
  • Assertive: You have a backbone, challenge with logic, and drive high standards.
  • Ownership-led: You’re hands-on, reliable, and need little prompting to deliver excellence.
  • Analytical: You make decisions backed by data, not gut feel.
  • Polished: You bring finesse in tone, design, and CXO-facing content.
  • Pedigree: Premium education preferred (MICA, IIMC, ISB, SIBM, or equivalent)


Why Join us?

  • Shape the brand that powers 40%+ of India’s digital health insurance claims
  • Own big rooms, big ideas, and big events—while staying close to execution
  • Be part of a mission-led, product-first team that values independence, intellect, and impact
  • If you value trust, challenge, and opportunity—you’ll thrive here

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