Brand Strategist

About ALIV

ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy—focused on prevention and healthy aging for Indian audiences.

Role Summary

A multi-disciplinary marketer who can set direction and run the playbook across brand, content, and performance. You’ll turn medical expertise into simple, trusted narratives, grow organic presence, and build a predictable demand engine in a startup-scaling environment.

Key Objectives

1. Align the team with ALIV’s goals for awareness, audience education, and expansion.

2. Act as strategist + mentor, enabling efficient, collaborative execution.

3. Own end-to-end planning → execution → optimization with measurable results.

Primary Responsibilities

1) Strategy & Planning

• Build a marketing roadmap (short + long term) with budgets and targets.

• Design campaign frameworks for awareness, qualified leads, and perspective shifts (myths vs facts, safety, outcomes).

• Create city-specific plans for new locations (regional language & audience nuances).

• Track trends in regenerative medicine, wellness, and healthcare marketing.

2) Team Leadership & Coordination

• Run weekly huddles; set priorities, remove blockers, enforce timelines.

• Coach creators/editors; give clear briefs and actionable feedback.

• Drive a culture of accountability, innovation, and shared success.

3) Execution Oversight

• Guard brand voice, ethics, and compliance in all content/campaigns.

• Approve final creatives, copies, landing pages; step in for proofing/campaign setup when needed.

• Lead influencer/partner collaborations aligned with ALIV’s values.

4) KPI Management & Optimization

• Define metrics: traffic, engagement, qualified leads, consult bookings, ROAS/CAC.

• Review GA4/UTMs/CRM dashboards weekly; run A/B tests (hooks, creatives, LPs).

• Implement corrective actions; report weekly/monthly/quarterly to CEO.

5) Cross-Functional Collaboration

• Work with the medical team for scientific accuracy and responsible claims.

• Align with CEO on positioning and expansion goals.

• Support HR on marketing hiring/training needs.

Key Deliverables

• Annual strategy split into quarterly campaigns.

• Regular performance reports and team productivity snapshots.

• Region-specific campaign proposals.

• Playbooks/SOPs for campaigns, tools, and workflows.

Additional Focus Areas

• Crisis Management: Prepared responses; contingency plans for key launches.

• Process Improvement: PM tool (Asana/Trello), template & asset repository.

• Growth & Experiments: Test new channels (podcasts, native, communities); competitor scans for differentiation.

• Training: Upskill team on platforms (e.g., Taboola, DV360) and soft skills.

Challenges You’ll Tackle

• Balancing big-picture strategy with hands-on execution.

• Coordinating multi-channel campaigns under deadlines.

• Keeping the team motivated and aligned during busy cycles.

KPIs

• Qualified leads & consult bookings (CPL, CAC, show-up rate)

• ROAS, LP conversion, session→enquiry rate

• Organic engagement rate, saves/shares, follower growth, non-paid reach

• GMB visibility, review volume/quality, response time

• Cadence adherence and SOP compliance

90-Day Outcomes

• 30 days: Audit, positioning brief, content pillars, tracking hygiene, baseline dashboards.

• 60 days: Always-on calendar; 2–3 winning ad creatives; LP v1 + A/B tests; DM/lead SOP live.

• 90 days: Creator/partner pilot, referral loop, monthly growth ritual; visible lift in qualified consults.

Qualifications

• 5–7 years across brand + performance (healthcare/wellness/consumer preferred).

• Portfolio showing organic growth, content that educates, and improved lead quality/ROAS.

• Strong copy for Indian audiences (English + Hindi/Marathi or local); can brief design/video.

• Hands-on with Meta & Google Ads, YouTube, LinkedIn, GA4/GTM/UTMs, CRM/automation (HubSpot/Zoho).

• Operator mindset: prioritisation, speed, documentation, data-driven decisions.

What We Offer

• Autonomy with clear goals; medical review support and compliance guardrails.

• Growth path to Marketing Lead.

• Competitive salary + performance incentives.