Digital Marketing Manager

Digital Marketing Manager – Hare Krishna Charities

Location: Hyderabad (On-site)

Experience: 10+ years

About Hare Krishna Charities

The Hare Krishna Charities is one of India’s most respected non-profits, working across food distribution, education, healthcare, and heritage development.

Through programs like Bhojanamrita, Indiramma Canteen, Indiramma Alpaharam, Basil Woods Institutions, and Swasthya Hara, HKMCF serves millions of meals and empowers thousands of lives every day.

We are now seeking a Digital Marketing Manager who can lead Hare Krishna Charities’s digital transformation and impact storytelling — someone who can turn purpose into measurable progress, and build a digital presence that attracts both hearts and resources.

Role Overview

This is a strategic leadership role — ideal for someone who has led impact-driven projects, understands the fundraising landscape (CapEx and RevEx), and can unify storytelling, performance marketing, and donor engagement into a single, coherent strategy.

You’ll head a small but high-performing creative and digital team and collaborate closely with leadership to scale HKMCF’s initiatives through thoughtful digital communication and data-backed campaigns.

Key Responsibilities

1. Strategy & Leadership

• Design and execute a comprehensive digital marketing and fundraising roadmap across all HKMCF verticals.
• Lead, mentor, and inspire a multi-disciplinary team — designer, videographer/editor, campaign and social media specialists.
• Develop annual and quarterly plans with clear KPIs for reach, engagement, and fundraising growth.

2. Fundraising & Impact Campaigns

• Plan and run digital fundraising campaigns for both CapEx (infrastructure) and RevEx (operations) needs.
• Build donor acquisition and retention funnels through targeted digital initiatives.
• Partner with creative and external agencies to produce cause-based storytelling and donor communication assets.

3. Brand & Content Leadership

• Shape HKMCF’s digital brand voice across web, social media, video, and email channels.
• Lead storytelling initiatives that highlight beneficiaries, programs, and outcomes with authenticity and emotional resonance.
• Ensure brand consistency and visual identity across all campaigns and platforms.

4. Performance, Analytics & Reporting

• Manage ad spends, ROI tracking, and fundraising performance metrics across platforms.
• Generate data-driven insights to optimize ongoing campaigns.
• Present monthly and quarterly performance reports to leadership.

Ideal Candidate Profile

• 10+ years of proven experience in digital marketing, with 3+ years in a senior leadership role.
• Strong track record of executing impact or fundraising campaigns for non-profits, CSR programs, or educational institutions.
• Deep understanding of digital ecosystems — SEO/SEM, paid media, analytics, automation, CRM tools, and content strategy.
• Excellent leadership, stakeholder management, and creative judgment skills.
• Ability to balance empathy, storytelling, and performance metrics.
• Passionate about purpose-driven communication and creating measurable social impact.

Why This Role Matters

HKMCF’s initiatives touch lives every single day — from a child’s first meal to a school’s first classroom.

The Digital Marketing Manager will be the voice that connects these stories to the world — turning goodwill into growth, and compassion into contributions.

If you’ve led impact projects that have changed how people see, feel, and act — this is your chance to create transformation at scale.

Note: Candidates will be asked to do a small assignment. Just so you know, only willing candidates can apply.