Marketing Specialist

2 days ago

Gautam Buddha Nagar Uttar Pradesh India, Uttar Pradesh Elysion Softwares Private Limited Full time

Role Overview

We are looking for a Marketing Specialist who is eager to learn, explore, and contribute across multiple marketing verticals — from digital campaigns to content creation and social media engagement.


Key Responsibilities

  • Assist in planning, executing, and optimizing digital marketing campaigns.
  • Create, edit, and manage engaging multimedia content (videos, graphics, reels, posts, etc.).
  • Manage and schedule content across all major social media platforms (Instagram, LinkedIn, Facebook, X, YouTube, etc.).
  • Support Performance Marketing efforts including paid campaigns (Google Ads, Meta Ads, etc.).
  • Conduct basic SEO research and optimization for website and content.
  • Collaborate on Public Relations (PR) activities and outreach campaigns.
  • Analyze engagement metrics and prepare marketing performance reports.
  • Coordinate with cross-functional teams to maintain consistent brand messaging.


Required Skills & Technologies

  • Video Editing Tools: Adobe Premiere Pro, After Effects, CapCut, or similar.
  • Content Management: WordPress / Notion / HubSpot or equivalent platforms.
  • Performance Marketing: Basic understanding of Google Ads, Meta Ads, and campaign analytics.
  • SEO: Knowledge of keyword research, on-page optimization, and analytics.
  • Social Media: In-depth understanding of all major platforms — their trends, algorithms, and content formats.
  • Public Relations: Familiarity with outreach, brand collaborations, and press coordination.


Qualifications

  • Bachelor’s degree in Marketing, Mass Communication, or related field (or pursuing).
  • 6 months to 1 year of hands-on marketing experience (internship or project-based).
  • Strong creative mindset with attention to detail and brand aesthetics.
  • Excellent written and verbal communication skills.
  • Eagerness to learn and take ownership of projects.


What We Offer

  • Exposure to full-cycle marketing operations in a growing tech company.
  • Mentorship from experienced professionals.
  • Creative and collaborative work environment.
  • Certificate and Letter of Recommendation upon successful completion.

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