Influencer Marketing Manager

2 weeks ago

Gurugram Haryana India, IN Wellbeing Nutrition Full time

About Us:

Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products.


Key Responsibilities

1. Strategy & Planning

  • Develop influencer marketing strategies aligned with brand and campaign goals.
  • Identify target audiences and relevant influencer categories (macro, micro, nano, creators).
  • Set KPIs and forecast budgets across phases and platforms.

2. Influencer Identification & Outreach

  • Discover, vet, and shortlist influencers based on demographics, authenticity, quality, and brand fit.
  • Conduct competitive scans to identify relevant creators.
  • Negotiate deliverables, rates, and timelines while building strong creator relationships.

3. Campaign Execution & Coordination

  • Create detailed briefs and manage communication with influencers and agencies.
  • Coordinate with internal teams (creative, social, PR, product, legal) for smooth execution.
  • Monitor deadlines, deliverables, content quality, and brand compliance.

4. Content Review & Quality Control

  • Review content for accuracy, tone, and compliance.
  • Provide feedback and ensure timely publication across creators.

5. Performance Tracking & Reporting

  • Track campaign metrics in real time, analyse performance vs KPIs, and generate insights.
  • Optimize content formats, creators, and posting strategies.
  • Prepare detailed reports and present findings to leadership.

6. Budget & Contract Management

  • Manage campaign budgets, invoices, and payment schedules.
  • Draft and track contracts, ensuring compliance with disclosure rules and regulations.

7. Trend Monitoring & Innovation

  • Stay updated on platform trends, algorithms, and competitor activity.
  • Proactively propose new creator formats, collaborations, and opportunities.

Skills & Qualifications

Strategic & Analytical:

  • Strong understanding of campaign strategy, KPIs, and data-driven decision making.

Influencer Management:

  • Experience with influencer discovery, vetting, negotiation, and long-term relationship building.

Communication & Collaboration:

  • Excellent written and verbal communication; strong stakeholder management.

Creative & Platform Knowledge:

  • Understanding of social platforms, content formats, and creator best practices.

Project Management:

  • Ability to manage multiple campaigns, timelines, and approval workflows.

Legal & Compliance:

  • Knowledge of disclosure guidelines, contracts, usage rights, and brand safety.

Personal Qualities:

  • Creative, trend-aware, detail-oriented, and able to work under pressure.

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