Marketing Manager

Job description

About D Globalist

Accelerating the world’s most ambitious entrepreneurs to build borderless businesses- D Globalist is a global-first business scaling ecosystem that transforms visionary founders in to ‘eXtrepreneurs’ - limitless leaders building for international markets from day one. Operating across 10+ countries, we’re the strategic partner that bridges the gap between bold ideas and global execution.

While remaining the scaling partner of companies, our Global First approach combines strategic advisory, operational support, mentorship from seasoned entrepreneurs, and access to a community of 1,000+ alumni founders who’ve scaled successfully across 160+ countries.

Marketing Manager

Location: On-site, New Delhi

Duration: Full-time

Start Date: Immediate (preferable)

About the Role

We’re seeking a versatile Marketing Manager to lead our global marketing team, build and optimize our marketing operations infrastructure, and growth. This role involves owning App Store Optimization, orchestrating multi-channel user acquisition campaigns, developing data-driven insights and experimentation frameworks, and driving community engagement and retention across global markets, with a strong focus on the US.

Key Responsibilities

• App Store Optimization (ASO): Lead listing strategy, keyword research, creative asset development, A/B testing, and conversion-rate improvements.
• User Acquisition: Design and execute paid ads (social, search, programmatic), social media, influencer, and email marketing campaigns, optimizing for ROI and user growth.
• Marketing Operations: Architect and build a scalable Marketing Ops stack including workflows, dashboards, CRM integrations, marketing automation, and analytics platforms tailored to our evolving needs.
• Data Analytics & Experimentation: Develop and implement comprehensive analytics frameworks to monitor CAC, LTV, retention, and funnel KPIs, and lead growth experimentation initiatives to optimize results.
• Content Strategy: Oversee creation of educational and conversion-focused assets such as blogs, videos, webinars, social content, and in-app notifications.
• Post-Launch Growth: Continuously gather and analyze user feedback, iterating messaging and initiatives to sustain growth and inform product development priorities.
• Cross-Functional Collaboration: Work closely with Product, Design, and Engineering teams to align marketing efforts with app features, technical capabilities, and release schedules.
• International Marketing: Customize campaigns for the US and other strategic markets with localized messaging and ensure adherence to relevant compliance requirements.
• Mentorship: Coach and mentor junior marketers in technical marketing skills, data analysis, and community management best practices.
• Leadership Collaboration: Collaborate with senior leadership and experts across functions to align strategies and secure resources as needed.

Requirements:

• 5+ years of experience including in mobile app marketing, including proven expertise in ASO, user acquisition, and retention strategies.
• Demonstrated technical proficiency in building and managing marketing operations stacks (CRM, BI platforms, automation, analytics).
• Proven ability to design and lead multi-channel growth campaigns using data-driven, iterative experimentation frameworks.
• Strong analytical skills including proficiency with SQL (or comparable tools), dashboard creation, cohort analysis, and A/B testing.
• Significant international marketing experience, with demonstrated success targeting US and global audiences.

We look forward to your application.