Creative Specialist

6 days ago

Bengaluru Karnataka India, Karnataka Z Guard Full time

Job Title: Creative Lead – D2C Brand

Location: Kudlu Gate, Bangalore

Experience: 2–5 years (Mandatory: experience in D2C or consumer brand)

Joining: Immediate


About the Role


We are looking for a dynamic and strategic Creative Lead to take charge of our brand storytelling and content direction. The ideal candidate is a bold thinker who understands what connects with Gen Z audiences — someone who can blend creativity, data, and cultural insight to build a distinctive voice for our brand across digital platforms.

This role is perfect for a serious, hands-on creative who’s worked in consumer or D2C brands, knows how to translate brand values into viral-worthy campaigns, and can manage creative execution end-to-end — from ideation to publishing.


Key Responsibilities


  • Develop creative strategies and campaign ideas that resonate with Gen Z audiences.
  • Create brand content across all touchpoints — social media, digital ads, website, emailers, packaging, influencer briefs, and video scripts.
  • Work closely with marketing, design, and video teams to ensure all outputs align with brand tonality and visual identity.
  • Ideate and write scroll-stopping, high-engagement content for Instagram Reels, YouTube Shorts, and digital platforms.
  • Monitor content performance and evolve creative direction based on analytics and audience feedback.
  • Stay ahead of pop culture, social trends, and viral formats relevant to Gen Z consumers.
  • Manage creative assets and maintain brand consistency across channels.


Requirements


  • 2–5 years of experience working in a D2C or consumer brand (agency experience with consumer brands also acceptable).
  • Strong sense of design aesthetics, storytelling, and youth marketing.
  • Deep understanding of Gen Z trends, language, and content behaviour.
  • Hands-on experience in content ideation, copywriting, campaign execution, and creative direction.
  • Excellent command of English and social-first communication style.
  • Proficiency in coordinating with design/video teams.
  • Must be a self-driven, serious creative thinker with strong execution discipline.
  • Immediate availability to join.


Why Join Us


  • Be part of a growing consumer brand with bold creative ambitions.
  • Freedom to experiment, innovate, and shape the brand voice.
  • Work with a passionate team committed to quality and creativity.
  • Office-based creative culture that thrives on collaboration and speed.


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