Salesforce Marketing Cloud Developer

4 weeks ago

Bengaluru Karnataka India, Karnataka Capgemini Full time

Job Title: Salesforce Marketing Cloud Developer

Experience Required: 7+ Years (Relv-6 Years in SFMC)

Location: Chennai/Bangalore


Job Summary:

We are seeking a highly skilled and experienced Salesforce Marketing Cloud Developer with over 5 years of relevant experience in email marketing, marketing automation, and front-end development. The ideal candidate will have hands-on expertise in SFMC tools and technologies, including AMPscript, Journey Builder, Email Studio, and Cloud Pages.


Key Responsibilities:

  • Design, develop, and implement responsive email templates using AMPscript.
  • Build and maintain Cloud Pages using HTML, CSS, SQL, and AMPscript.
  • Work with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder.
  • Develop and optimize customer journeys using Journey Builder, automation jobs, and dynamic templates.
  • Create and manage custom queries, segmentation strategies, and triggered email campaigns.
  • Integrate Marketing Cloud with external databases and marketing automation platforms.
  • Apply deep understanding of SFMC’s contact data model to ensure data integrity and personalization.
  • Conduct A/B testing and performance analysis of email campaigns.
  • Collaborate with cross-functional teams to integrate microsites, websites, and landing pages.
  • Provide regular updates to stakeholders and management on project progress and challenges.
  • Contribute to continuous improvement of development processes, tools, and methodologies.


Required Skills & Qualifications:

  • 5+ years of hands-on experience with email and marketing automation platforms.
  • Strong knowledge of Salesforce Marketing Cloud (SFMC).
  • Proficiency in AMPscript, HTML, CSS, and SQL.
  • Experience with Email Studio, Journey Builder, and Automation Studio.
  • Familiarity with Mobile Connect and Personalization Builder.
  • Understanding of data integration and segmentation strategies.
  • Excellent communication and collaboration skills.

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