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Ads Performance Analyst – Google

4 weeks ago


India Mekanism Freelance Full time

Ads Performance Analyst – Google & Meta

Company: Mekanism

Location: Remote / Hybrid

Mekanism is hiring an Ads Performance Analyst to evaluate and optimize our Google Ads and Meta Ads campaigns. You'll monitor campaign results, identify trends, and provide insights to improve ROI.

Key Responsibilities

  • Monitor & analyze ad performance on Google & Meta platforms
  • Track CTR, CPC, ROAS, CPA, and optimize for better performance
  • Create actionable reports and dashboards for the marketing team
  • Collaborate with campaign managers to refine targeting and creatives
  • Ensure tracking accuracy with Google Analytics & Tag Manager

Qualifications

  • Strong analytical skills with PPC campaign experience
  • Proficiency in Google Ads, Meta Business Suite, Looker Studio, and Excel
  • Understanding of attribution models and conversion tracking
  • Attention to detail with ability to translate data into insights

Experience Required

  • 2–3 years managing PPC campaigns (Google Ads, Meta Ads)
  • Hands-on experience with performance optimization & bid strategies
  • Prior experience in digital marketing agencies or in-house ad teams
  • Experience building performance dashboards (Looker Studio, Data Studio)

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