Area Sales Executive

5 hours ago


Malda West Bengal India, West Bengal Emami Ltd Full time

We are hiring


Position: Area Sales Executive – General Trade, Consumer Care Division (CCD)

Location: Malda, West Bengal, India

Reporting To: Area Sales Manager – CCD General Trade

Industry: FMCG


About the job:


We are looking for a passionate and performance-driven Area Sales Executive – General Trade to join our team. In this role, you will be responsible for driving sales growth, building strong distribution networks, and leading high-performing Market Reps.


Your responsibilities will include:


  • Drive primary and secondary sales objectives, ensuring achievement of brand-wise and value targets.
  • Execute monthly business plans, aligning goals across distributors and sales teams.
  • Strengthen territory performance through effective distribution, coverage expansion, and market penetration.
  • Build, train, and motivate field teams, ensuring sales rep productivity and beat optimization.
  • Lead BTL activations including trade schemes, visibility drives, new launches, and promotional campaigns.
  • Ensure sales hygiene and system compliance as per company SOPs.


What we are looking for:


  • Graduate / MBA in Sales & Marketing (Preferred)
  • 3–5 years of FMCG sales experience (General Trade experience is Must)
  • Strong sales planning, distributor management and people coordination skills.
  • Proven ability to drive sales growth and deliver execution excellence.
  • Self-driven professional who thrives in a fast-paced environment.


Ready to Make an Impact? Apply now


Join a brand that believes in building leaders on the ground


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