Marketing Lead
3 weeks ago
About XTEN-AV:
XTEN-AV is a leading SaaS-based platform that is transforming the AV (audiovisual) industry with AI-powered design, automation, and proposal-generation tools. Our mission is to simplify and modernize the way AV professionals design, collaborate, and deliver projects across the globe. With innovation at our core, we are building a fast-paced, growth-driven culture where creativity, ownership, and technology come together.
About the Role:
We are seeking a dynamic and results-driven Marketing Lead with 5-8 years of experience to lead our full-stack marketing initiatives. This role will be responsible for building and scaling the XTEN-AV brand globally, driving demand generation, and leading a team across digital, social, performance, and SEO channels. The ideal candidate will be both strategic and hands-on, with a proven track record in running integrated campaigns, content-driven marketing, and global brand building.
Key Responsibilities:
Strategy & Leadership:
- Develop and execute a holistic marketing strategy aligned with XTEN-AVs growth objectives.
- Lead and mentor a cross-functional marketing team (digital, social, performance, SEO, content).
- Position XTEN-AV as a thought leader in the global AV and SaaS space.
Campaigns & Communications:
Campaigns & Communications:
- Lead social media campaigns and communication for product launches and brand awareness.
- Oversee content creation (graphics, videos, blogs) including scripting, copywriting, and branding in coordination with internal teams and external agencies.
- Manage email marketing campaigns, leveraging current databases and acquiring new audiences.
- Drive campaigns with global AV publications by providing content, maintaining relationships, and ensuring regular coverage.
- Lead collaborations with influencers to promote the XTEN-AV brand and products.
- Manage all product communications to users and target audiences on a regular basis.
Content & SEO:
- Create and manage a blog on the XTEN-AV website with relevant, high-quality content.
- Work with external agencies to optimize SEO for organic traffic growth and visibility.
- Ensure content across all platforms aligns with SEO best practices and brand positioning.
Growth & Market Engagement:
- Identify and explore new avenues for marketing the product globally.
- Work closely with sales, product, and leadership teams to align marketing with business objectives.
- Track, analyze, and optimize all campaigns to maximize ROI and business impact.
Key Requirements:
- 5-8 years of proven experience in marketing with at least 3 years in a leadership role.
- Strong expertise in digital marketing, SEO, social media, influencer marketing, and performance campaigns.
- Demonstrated success in leading product launches, email campaigns, and global marketing communications.
- Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar.
- Strong communication, leadership, and stakeholder management skills.
- Ability to work in a fast-paced SaaS / technology-driven environment.
Preferred Qualifications:
- Experience in SaaS, B2B, or technology industries.
- MBA/PGDM in Marketing or related field (preferred but not mandatory).
What We Offer:
- A chance to lead marketing for a global SaaS product in the AV industry.
- High ownership, creative freedom, and collaboration with a talented global team.
- Competitive compensation with growth and learning opportunities.
- A culture that values innovation, agility, and impact.
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