Director of Customer Success

The Director of Customer Experience (CX) will be a strategic and results-oriented leaderresponsible for orchestrating exceptional customer journeys and maximizing satisfaction for ourB2C customers across India. This role demands a deep understanding of the Indian consumermarket, particularly within the home appliances/retail sector, where product and service qualityare paramount. The ideal candidate will possess a proven ability to implement robust processes,leverage technology for actionable analytics, and develop impactful customer retention campaigns.Key Responsibilities:• Strategic CX Leadership: Develop and execute a comprehensive B2C customer experiencestrategy, specifically tailored for the Indian retail market, aligning with business objectives andgrowth goals.• Process Optimization for Quality: Design, implement, and continuously refine customer-centricprocesses across all touchpoints, from pre-sales inquiry to installation, after-sales service, andpost-purchase engagement. Ensure these processes uphold the highest standards of product andservice quality that Indian customers expect.• Technology-Driven Insights & Analytics: Lead the identification, adoption, and utilization of CXtechnology solutions (e.g., CRM, analytics platforms, feedback tools) to gather, analyze, and interpretcustomer data and behavioral patterns. Translate these insights into actionable strategies forimproving customer satisfaction, loyalty, and business performance.• Customer Retention Campaign Management: Develop, implement, and manage targetedcustomer retention campaigns, leveraging data-driven insights and personalized approaches tofoster long-term customer loyalty and reduce churn in the competitive market.• After-Sales Service Excellence: Oversee and enhance the entire after-sales service experience,including installation, maintenance, and complaint resolution, ensuring prompt, efficient, andquality service that builds customer trust and advocacy.• Team Leadership & Training: Build, mentor, and inspire a customer-centric team, providingtraining and guidance to ensure consistent delivery of exceptional service standards across theorganization.• Cross-functional Collaboration: Collaborate closely with Sales, Marketing, ProductDevelopment, and Technical Service teams to ensure a seamless and consistent customerexperience across all interactions.• Customer Feedback & NPS Enhancement: Implement robust feedback mechanisms (surveys,social media monitoring, reviews) and actively leverage customer feedback to identify pain points,drive continuous improvement, and maximize Net Promoter Score (NPS).• Budget Management & ROI Measurement: Manage the CX budget effectively, allocate resourcesstrategically, and measure the ROI of CX initiatives to demonstrate their impact on customersatisfaction, loyalty, and overall business success.• Market Intelligence & Innovation: Stay abreast of industry trends, competitor activities, andevolving customer expectations within the Indian purifier market. Identify and implementinnovative CX solutions and technologies to maintain a competitive edge.Qualifications:• Bachelor's degree in Business, Marketing, or a related field; a Master's degree is a plus.• Strong experience in B2C customer experience management, particularly within the Indianretail/home appliances market.• Proven track record of successfully implementing and optimizing CX processes that improvecustomer satisfaction and loyalty.• Expertise in leveraging technology for customer experience analytics, data interpretation, andinsight generation.• Experience in developing and executing successful customer retention campaigns.• Excellent communication, interpersonal, and leadership skills to drive a customer-centric culture.• Familiarity with CRM systems, customer feedback platforms, and analytics tools.• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.• Passion for delivering exceptional customer experiences and a deep understanding of theimportance of service quality in the Indian market.