Product Marketer

1 day ago

Bengaluru Karnataka India, Karnataka Evolvous Limited Full time

Title: User Acquisition & Product Marketing Manager

Location: Remote

Exp: Minimum 5yrs in SAAS based B2C domain only

We’re seeking a results-driven User Acquisition & Product Marketing Manager to lead the go-to-market, growth, and user acquisition strategy for a new product launch—a new platform that connects consultants and clients seamlessly in an open, flexible ecosystem.

This is a high-impact role suited for someone with a solid grasp of SaaS and B2C marketing, who thrives on working cross-functionally and executing campaigns with creativity, speed, and data-driven precision.

Must-Haves

  • Strong understanding of SaaS product marketing, user acquisition, and early-stage GTM strategies
  • Proven track record of launching products and driving scalable user growth
  • Excellent communication, storytelling, and stakeholder management skills
  • Familiarity with growth tools for campaign automation, analytics, and engagement
  • Ability to balance strategy and execution, with hands-on experience


Key Responsibilities

Positioning & Messaging

  • Develop clear, compelling product positioning and messaging frameworks
  • Define and refine target personas, key use cases, and value propositions
  • Craft end-to-end go-to-market strategies aligned with product goals

User Acquisition & Growth

  • Lead multi-channel campaigns to acquire and retain users
  • Run targeted outreach through email, LinkedIn, social, and referral programs
  • Build and execute referral and incentive programs to fuel organic growth
  • Collaborate with content creators, influencers, and partners to expand reach
  • Identify and deploy growth tools to optimize performance

Content & Campaign Execution

  • Own product-aligned content strategy across web, social, and email
  • Produce and manage marketing assets including videos, product explainers, and walkthroughs
  • Support the creation of landing pages, email sequences, and onboarding content

Product Launches & Feature Rollouts

  • Lead product and feature launches in collaboration with product, design, and engineering
  • Develop launch plans, internal enablement material, and promotional content
  • Ensure coordinated execution and alignment across teams

Sales & Customer Enablement

  • Partner with sales, support, and success teams to create collateral
  • Provide marketing assets such as FAQs, decks, one-pagers, and scripts
  • Align marketing communication with user journey touchpoints

Customer Insights & Market Research

  • Gather market intelligence and user feedback to shape campaigns and messaging
  • Track trends, competitive positioning, and behavioral patterns across regions
  • Provide insights that influence product development and marketing strategy

Web, App & Campaign Support

  • Coordinate with web and growth teams to optimize messaging across platforms
  • Oversee content for app stores, SEO/SEM, and digital marketing channels
  • Support A/B testing and conversion rate optimization

Analytics & KPI Ownership

  • Monitor metrics like CAC, retention, activation, engagement, and referrals
  • Analyze acquisition funnels and campaign performance
  • Share actionable reports and insights with leadership and stakeholders

Budget Forecasting & ROI

  • Forecast marketing budgets across campaigns and channels
  • Optimize spend for efficiency and high return on investment
  • Recommend tools and platforms to streamline operations


What You Bring

  • Entrepreneurial mindset with hands-on execution skills
  • Analytical rigor and data-driven decision making
  • Familiarity with user behavior psychology, both B2C and B2B
  • A proactive, collaborative approach to working with cross-functional teams

  • Product Marketer

    1 week ago

    Bengaluru, Karnataka, India, Karnataka Quintype Technologies Inc. Full time

    About Us:We are Quintype, a SaaS providing a complete suite of digital publishing solutions. We are disrupting the digital news industry across the world through innovative technology. We serve over a billion pages through our platform every month and are growing. We are building new products and scaling existing ones.Checkout our website to learn...

  • Product Content Marketer

    3 days ago

    Bengaluru, Karnataka, India, Karnataka SecPod Full time

    About the Role:We’re expanding our Product Marketing team and looking for talented marketers who can tell compelling stories, shape brand perception, and drive product adoption. You'll be instrumental in crafting a wide range of content—from web pages, blogs, and ebooks to email campaigns, social media posts, taglines, and campaign messaging—that...

  • Product Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India, Karnataka HCLSoftware Full time

    HCL AppScan, AI-powered Application Security Platform for Modern Development, is seeking an experienced and strategic Director of Product Marketing to lead our product marketing efforts. This role is crucial for driving the market success and growth of our AppScan portfolio. The ideal candidate will possess a deep understanding of application security,...

  • Digital Marketing Internship in Bangalore

    14 hours ago

    Bengaluru, Karnataka, India Product Space Full time ₹ 80,000 - ₹ 1,20,000 per year

    Are you a savvy social media guru with a passion for digital marketing? Join our team at Product Space as a Digital Marketing intern and help us elevate our online presence As part of our dynamic marketing team, you will have the opportunity to hone your skills in social media marketing, email marketing, creative writing, and performance marketing. Your...

  • Product Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India, Karnataka Open Financial Technologies Full time

    About Open:OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by...

  • Product Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India, Karnataka Livspace Full time

    About LivspaceLivspace is Asia’s leading omni-channel home interiors and renovation platform. We arereimagining the future of Home Tech and Tech-enabled Interiors, combining design,technology, and e-commerce to transform how people create their dream homes. Withexciting opportunities ahead in the Home Tech domain, we are looking for passionate anddriven...

  • Product Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India, Karnataka RISA Full time

    About RISA LabsCancer patients face not just a disease, but a broken system where delays in treatment are common due to outdated, error-prone workflows. RISA Labs is changing that with our Business Operating System as a Service (BOSS) - a powerful platform built for the vertical complexity of healthcare, that transforms healthcare operations. Unlike simple...

  • Product Marketing Specialist

    7 days ago

    Bengaluru, Karnataka, India, Karnataka SuprSend Full time

    About SuprSendSuprSend is a developer-first notification infrastructure platform. We help product and engineering teams design, send, and manage omni-channel notifications without rebuilding the wheel. Our mission is to make notifications effortless, reliable, and customer-first.The RoleWe’re hiring a Product Marketing Manager into the Founders’ Office....

  • Manager Product Marketing – CyberGRC

    1 week ago

    Bengaluru, Karnataka, India, Karnataka MetricStream Full time

    Title: Manager Product Marketing – CyberGRC Job Location: - Bengaluru We are seeking a strategic, customer-focused, results-oriented Product Marketing Manager to lead product prioritization and go-to-market efforts for our CyberGRC solutions. Based in Bangalore, you will play a global role at the intersection of product strategy, customer insight, and...

  • Senior Director Product Marketing

    1 day ago

    Bengaluru, Karnataka, India, Karnataka Icertis Full time

    Icertis is looking for a senior leader in product marketing who embraces AI-first approaches to messaging, content creation and product launches. This is a high impact role, partnering closely with sales leaders and product management. This high visibility role reports to the CVP of Product Marketing, with regular interactions with the C-suite. While the...