Product Content Marketer

3 days ago

Bengaluru Karnataka India, Karnataka SecPod Full time

About the Role:We’re expanding our Product Marketing team and looking for talented marketers who can tell compelling stories, shape brand perception, and drive product adoption. You'll be instrumental in crafting a wide range of content—from web pages, blogs, and ebooks to email campaigns, social media posts, taglines, and campaign messaging—that positions our product in the best possible light.What You’ll Gain:•Hands-on experience shaping product marketing strategies•Deep understanding of IT security and cybersecurity products•Exposure to industry trends and global enterprise customers•A platform to grow into a highly impactful product marketing leaderKey Responsibilities:•Create and manage marketing content including blogs, web pages, ebooks, emails, and sales collateral•Optimize content for SEO to boost organic search visibility and traffic•Collaborate with internal teams (sales, product, and partners) to develop demand-generating campaigns•Ensure consistency, clarity, and accuracy across all marketing communications•Refine and repurpose content to improve readability and engagement•Craft product messaging and positioning that highlights business value•Build compelling product narratives that resonate with target audiences•Monitor content performance metrics to assess effectiveness and guide improvementsQualifications:•MBA in Marketing or a Bachelor's Degree in Engineering•Strong understanding of product positioning, audience targeting, and content marketing strategies•Exceptional writing, editing, and storytelling skills

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