Social Media Head

7 days ago

Mumbai Metropolitan Region, IN PINKVILLA Full time

About the Role

Pinkvilla is looking for an experienced and creative Social Media Head to spearhead our social media strategy, lead a high-performing team, and drive audience growth and engagement across all digital platforms. The role requires a deep understanding of digital trends, content behavior, and platforms that resonate strongly with Gen Z and young millennial audiences.


Key Responsibilities

  • Develop and implement innovative, data-driven social media strategies that align with organizational goals and brand positioning.
  • Oversee daily operations across all social media platforms, ensuring content is tailored to the unique tone, audience, and requirements of each channel.
  • Strategically plan and manage the content calendar using advanced tools, ensuring timely and coordinated publishing.
  • Lead the creation of engaging and visually appealing multimedia content, maintaining brand voice, quality, and consistency across all platforms.
  • Conceptualize and execute campaigns, trends, and formats designed to appeal to Gen Z audiences, leveraging emerging digital behaviors, pop culture, and influencer engagement.
  • Conceptualize, launch, and manage social media campaigns, contests, and activations to enhance visibility, engagement, and audience growth.
  • Build and maintain relationships with influencers, creators, and partners to strengthen brand presence and extend audience reach.
  • Conduct audience insights and behavioral analysis to refine content strategies and maximize engagement effectiveness.
  • Oversee community management efforts — engaging with followers, addressing feedback, and fostering meaningful conversations.
  • Monitor, measure, and report social media performance using tools such as Google Analytics and Meta Insights, providing actionable recommendations.
  • Stay abreast of emerging social media trends, technologies, and platform updates to continuously evolve strategy and execution.
  • Conduct competitor benchmarking to identify opportunities and inform strategic improvements.
  • Define and achieve measurable objectives for brand awareness, audience engagement, and channel growth.
  • Lead, mentor, and guide junior team members, fostering a culture of creativity, accountability, and continuous learning.
  • Promote and institutionalize social media best practices across teams to ensure consistent and effective execution.
  • Collaborate cross-functionally with editorial, creative, and brand teams to ensure cohesive communication and campaign integration.


Requirements

  • Proven 8+ years of experience as a Social Media Manager/Lead or in a similar role within a fast-paced environment.
  • Solid understanding of social media platforms, metrics, and best practices.
  • Strong analytical skills and proficiency in social media management tools.
  • Excellent communication and interpersonal skills.
  • Creative mindset with the ability to generate innovative ideas tailored for Gen Z and youth-driven digital audiences.
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Experience in entertainment and lifestyle platforms preferred.

  • Social Media Manager

    1 week ago

    Mumbai Metropolitan Region, IN The Skin Diet Company Full time

    About Us: At The Skin Diet Company, we believe beauty begins with nourishment from within and from what you apply on your skin. Rooted in science and inspired by nature, our clean skincare line is designed to make everyday routines feel luxurious yet effortless. If you’re passionate about beauty, wellness, and digital storytelling, this is the place for...

  • Head- Branded Content Sales

    2 weeks ago

    Mumbai Metropolitan Region, IN PINKVILLA Full time

    Job Description – Head, Branded Content SalesLocation: MumbaiReporting To: COOTeam Size: 8–10 (Direct + Indirect)About PinkvillaPinkvilla is India’s leading digital media platform in the entertainment, lifestyle, and fashion space, reaching over 30 million monthly unique users and commanding a vibrant social media presence with 25 million+ followers....

  • Designer — Pitch Decks

    2 weeks ago

    Mumbai Metropolitan Region, IN Barcode Entertainment : Strategic Brand Solutions Full time

    About UsBarcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to...

  • Chief Editor

    2 weeks ago

    Mumbai Metropolitan Region, IN Fluidscapes Consultants Full time

    Job DescriptionKey Responsibilities:Editorial Strategy & LeadershipDefine and implement the editorial vision in alignment with Fluidscapes’ political and strategic objectives.Lead the editorial team to deliver compelling, insightful, and timely content tailored to the political discourse of Maharashtra and beyond.Maintain editorial consistency, tone,...

  • Mass Communication Intern

    2 weeks ago

    Mumbai Metropolitan Region, IN Mastek Full time

    About Us:Mastek is a leading global provider of digital transformation services, specializing in delivering cutting-edge technology solutions to help businesses thrive in an ever-evolving world. With a commitment to innovation and excellence, we are dedicated to creating an inclusive environment where creativity and collaboration thrive. Join us as a Mass...

  • Brand Solutions Intern

    1 week ago

    Mumbai Metropolitan Region, IN Alchemy Group Full time

    About the InternshipWe’re looking for an energetic and creative Influencer Marketing Intern to join our growing team! This is a fantastic opportunity to dive into the world of influencer partnerships and play a key role in amplifying our brand’s presence across social media channels.JOB RESPONSIBILITIES:Plan and execute an influencer marketing...

  • Graphic Designer

    2 weeks ago

    Mumbai Metropolitan Region, IN Tipple Works Co. Full time

    Graphic Designer Location: Andheri West, Mumbai – Work from OfficeJob OverviewTipple Works Co. is looking for a Graphic Designer to create visually compelling and on-brand designs for social media, digital campaigns, and marketing collaterals. The ideal candidate will bring fresh, innovative ideas to the table and help enhance the visual identity of our...

  • Content Writer English

    2 weeks ago

    Mumbai Metropolitan Region, IN Fluidscapes Consultants Full time

    Job Description:• Writing blogs, articles, tweets, and graphics content for political happenings in Maharashtra/India.• Brainstorming for video ideas, scriptwriting for YouTube videos• Writing commentary on political decisions for social media• Writing copy and captions for Social media• Translate content, whenever requiredJob Requirement:•...

  • Copywriter

    2 weeks ago

    Mumbai Metropolitan Region, IN TheSmallBigIdea Full time

    We are looking for a copywriter who can write great engaging digital copy in a real-time environment that can stimulate user interaction, discussion, and engagement.Responsibilities: Understanding all social media platforms and customizing content for each.Staying updated on the latest updates about relevant brands.Research about the brand and its...

  • Content Specialist

    2 weeks ago

    Mumbai Metropolitan Region, IN People Konnect Full time

    Role OverviewThe Content Strategist will be responsible for planning, creating, and managing content across all our verticals. This includes drafting LinkedIn posts, newsletters, and emailers, while actively collaborating with the social media and marketing teams to ensure a consistent brand voice and high engagement.Key ResponsibilitiesDevelop content...