National Institutional Manager

1 week ago

Delhi India, India Panacea Biotec Full time

1. Institutional Engagement & Relationship Management

  • Lead engagement efforts with key accounts including corporate hospitals, hospital chains, and large pharmacy networks.
  • Build long-term institutional partnerships that support business priorities.
  • Ensure alignment of institutional objectives with brand-level strategies.

2. Product Activation & Institutional Approvals

  • Design and execute activation campaigns for key brands (e.g., NikoMom, ChilRun, Staart Prime), tailored to the institutional environment.
  • Drive the product approval process across targeted institutions by coordinating with procurement, pharmacy, and medical committees.
  • Ensure timely listing of priority products and compliance with institutional protocols.

3. Institution-to-Retail Conversion

  • Spearhead initiatives to convert institutional demand into downstream retail uptake.
  • Develop models for I2R tracking, performance analytics, and optimization.
  • Coordinate with sales and trade marketing teams for field-level execution of institutional programs.

4. Cross-Functional Collaboration & Execution Support

  • Partner with Marketing, Medical Affairs, and Commercial Excellence teams to localize campaigns and ensure medical compliance.
  • Train and support field teams to amplify institutional campaigns and improve execution fidelity.

Monitor KPIs and provide leadership with data-backed insights and progress reports.

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