Senior Marketing Manager

2 days ago

Hyderabad Telangana India, Telangana TIBCON Capacitors Full time

Company Overview:


Tibrewala Electronics Ltd (TIBCON Capacitors), incorporated in 1985, has grown to become a recognized and respected name in the electronic component industry. With 3 manufacturing plants located in Hyderabad, Telangana, India, we are a 35 million USD company with a strong presence in global markets across Asia, Africa, Australia, Europe, and America. With nearly 4 decades of experience, TIBCON has become an invaluable resource in the manufacture of industrial machinery, domestic appliances for several reputed international brands, and even defense electronics.


Job description


Department: Marketing


Key Responsibilities

  • Market Expansion & Channel Development
  • Identify and evaluate new marketing channels, partnerships, and distribution networks to accelerate business growth.
  • Develop go-to-market strategies for untapped regions and verticals.
  • Product Strategy & Innovation
  • Conduct gap analysis to identify unmet market needs and propose new product opportunities.
  • Collaborate with R&D and Sales to conceptualize and launch new product lines aligned with market demand.
  • Market Intelligence & Analysis
  • Lead competitive benchmarking, customer segmentation, and trend analysis.
  • Deliver actionable insights through regular market reports and dashboards.
  • Brand Positioning & Communication
  • Refine TELs brand messaging across platforms to reinforce technical excellence and emotional resonance.
  • Oversee marketing campaigns, product launches, and dealer engagement initiatives.
  • Cross-functional Leadership
  • Work closely with Sales, Design, and Product teams to ensure alignment of marketing efforts with business objectives.
  • Mentor junior marketing staff and foster a culture of creativity, accountability, and continuous improvement.

Qualifications & Skills

  • MBA in Marketing or equivalent; Preferably Work Experience from Switchgear, Electrical Industry, or B2B Industrial Marketing preferred.
  • 8+ years of experience in strategic marketing, preferably in electronics, electrical, or manufacturing sectors.
  • Proven record of accomplishment in market analysis, product development, and channel strategy.
  • Strong analytical, communication, and leadership skills.
  • Proficiency in marketing tools, CRM platforms, and data visualization.

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