Senior Paid Growth Manager – Web Subscriptions

15 hours ago

india, IN Mavlers Full time

Role: Senior Paid Growth Manager – Web Subscription Acquisition


This is a leadership-facing IC role. This is an Individual Contributor role. You will personally manage campaigns daily (budgets, bids, creative testing, reporting).


Experience: 7+ years

Employment Type: Full-Time Employee Based Contract

Location: Remote

Shift Timings: 6:00 AM to 3:00 PM IST (USA based client)

Notice Period: Immediate Joiners OR 15 Days (1st Choice ONLY)


About the Role

We are hiring a Senior Growth Marketer – Web Acquisition to own paid growth for a US-based, subscription-driven consumer product. This is a hands-on individual contributor role, working closely with senior leadership.


This role is not about managing agencies or delegating execution. You will personally run acquisition across Meta and Google, own forecasting and pacing, and be accountable for CAC, conversion efficiency, and subscription growth.


You will regularly communicate performance and decisions to CMO/CFO-level stakeholders, so the ability to deliver clear, concise, and structured insights is essential.


Key Responsibilities


What You’ll Own

  • End-to-end ownership of Meta and Google paid acquisition (budgeting, bidding, creatives, pacing, reporting)
  • Weekly forecasting and daily spend pacing to hit subscription and CAC targets
  • Optimization of the web funnel from click → trial → paid subscription
  • Structured creative testing roadmap (hypothesis-driven, not ad-hoc)
  • Close collaboration on CRO and landing page improvements
  • Measurement integrity across GA4, GTM, and attribution tools
  • Clear, executive-level performance updates (headlines + numbers)


What Success Looks Like in the First 90 Days

  • Complete audit of Meta and Google account structure, conversion signals, and spend efficiency
  • Build a reliable forecasting and pacing model
  • Launch a repeatable creative testing framework
  • Identify and address major funnel drop-offs
  • Deliver measurable improvement in CAC and/or trial-to-paid conversion



This Role Is a Fit If You:

  • Have 7–10+ years of experience in paid growth for D2C or subscription businesses
  • Have personally owned large monthly budgets on Meta and Google (six figures/month preferred)
  • Are deeply comfortable with hands-on execution as an IC
  • Think in CAC, LTV, payback, and forecast accuracy, not vanity metrics
  • Can explain performance, risks, and decisions in 30–60 seconds to senior stakeholders
  • Are confident challenging platform numbers and validating attribution
  • Prefer ownership and accountability over process documentation


Required Skills & Experience

  • Expert-level Meta Ads and Google Ads execution
  • Strong understanding of subscription funnels and conversion economics
  • Forecasting, pacing, and budget control experience
  • GA4 and GTM proficiency; attribution and measurement rigor
  • Experience collaborating with CRO, product, and CRM teams
  • Comfortable working US business hours (IST evening shift)


Nice to Have

  • YouTube, affiliates, or programmatic experience
  • CRO tools (VWO, Optimizely, Hotjar, Clarity)
  • Subscription retention or lifecycle marketing exposure


Important Notes

  • This is an Individual Contributor role, not a people-management position
  • If you prefer managing teams or agencies over hands-on execution, this role is not a fit



How to Apply

To help us evaluate quickly, please include three numbers in your application or resume:

  1. Largest monthly paid media budget you personally owned
  2. One example where you improved CAC or CPA (with % impact)
  3. One experiment you ran that improved conversion or subscription growth

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