Performance Marketing

4 weeks ago

Hyderabad Telangana India, Telangana Rabbit Digital Branding Solutions Full time

Experience: 2–5 years in E-commerce account management, Q-commerce growth or performance marketing


Role Overview

We are looking for a Q-commerce & E-commerce Specialist to drive growth for our brands across quick commerce and e-commerce platforms. The role involves coordination with category managers, campaign teams, and creative resources to ensure our brands achieve strong visibility, efficient inventory movement, and consistent ROAS-driven performance.


Key Responsibilities


Campaign Oversight & Optimisation

  • Work with platform advertising teams to monitor ongoing campaigns across all q-commerce and e-commerce platforms
  • Suggest new campaign ideas aligned with brand focus and consumer demand.
  • Optimise campaigns for ROAS, CTR, ATC → Orders conversion.


Strategic Campaign Planning

  • Brainstorm platform-specific campaigns considering seasonality, inventory, TG, and market focus.
  • Create monthly promotional calendars with clear KPIs.
  • Plan and brief creatives needed for each campaign (static, video, banner, etc.).


Growth Planning & Reporting

  • Develop a measured growth plan month-on-month with targets for revenue, ATC, and ROAS.
  • Benchmark performance against competitors and platform averages.
  • Share weekly and monthly reports with insights and recommendations.


Platform & Category Coordination

  • Liaise with category managers across platforms (Zepto, Blinkit, Instamart, Big Basket, Flipkart, Amazon, etc.).
  • Track and resolve stock and inventory issues in real time.
  • Ensure brand participation in platform-led promos, schemes, and offers.


Required Skills

  • Strong understanding of Q-commerce platforms (Zepto, Blinkit, Big Basket, Instamart) and E-commerce (Flipkart, Amazon).
  • Familiarity with ad dashboards and campaign metrics.
  • Proficiency in Excel / Google Sheets / BI dashboards.
  • Strong communication and coordination skills for stakeholder management.
  • Analytical mindset to interpret performance data into growth actions.


Soft Skills

  • Proactive & hands-on with platforms.
  • Excellent coordination and follow-up skills.
  • Strategic thinker with an execution mindset.
  • Ability to work with creative, performance, and category teams simultaneously.


Key Result Areas (KRAs)

  • % of inventory issues resolved proactively.
  • Participation in all major promo/scheme opportunities across platforms.
  • Improvement in ROAS month on month.
  • Accuracy of growth plan vs. actual performance.
  • % of planned campaigns executed on time with required creatives.


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