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Performance Marketing Manager

3 months ago

Bengaluru, Karnataka, India Talentiser Full time
We are hiring for the role of Performance Marketing Specialist for a growing company in based out in Bangalore.

6 days working from office

Key Responsibility:

  • Plan and execute the digital marketing initiatives including SEM/SEO, marketing database, social media, and display advertising campaigns.
  • Designing; building and executing campaigns on Facebook, Google and affiliate channels as per the plan.
  • Creating optimized landing pages and user funnels with A/B and multivariate experiments
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights and optimize spend and performance based on the insights Plan, execute and measure experiments and conversion tests.
  • Effectively communicate complicated analyses by developing easytouse reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
  • Managing budgets and finances for digital marketing initiatives for the organization.

Qualifications :

  • Experience with digital advertising platforms, such as Google Ads and Meta Ads
  • Proficiency in campaign setup, optimization, and analysis
  • Ability to identify and act on campaign optimization opportunities based on datadriven insights
  • Strong analytical skills and proficiency in Excel or Google Sheets
  • Excellent written and verbal communication skills
  • Ability to work independently
  • Customercentric and problemsolving mindset.
  • Bachelor/ MBA/Postgraduate from a premium institute.
  • Experience in a healthcare startup will be preferred