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Marketing Content Specialist

3 months ago

Pune, Maharashtra, India Tarcaz AI Full time

About Tarcaz Labs

We are a group of experts specialized in machine learning, offering cutting-edge AI solutions for global companies.

Our team includes professionals with previous experience in Silicon Valley and degrees from renowned institutions like IIT Kanpur and UC Berkeley. Moreover, we have top advisors from institutes such as IIT Bombay and Johns Hopkins University.

Job Description:

We are looking for a talented Content Marketing and Strategy Specialist to join our team. This role is vital in supporting our sales and marketing activities by creating engaging case studies, top-notch blogs, effective landing pages, and compelling social media content. The ideal candidate should have a strategic mindset, strong attention to detail, and the ability to analyze market trends.

Key Responsibilities:

  • Case Studies Development: Create comprehensive case studies for all projects. Establish a streamlined process for case study creation to boost sales and marketing.
  • Content Creation: Produce high-quality blogs aligned with our business offerings. Develop content for landing pages to ensure clarity and conversion.
  • Content Strategy: Devise and execute a content strategy highlighting our products. Research competitor strategies and adjust our approach accordingly.
  • Social Media Management: Consistently create engaging social media posts to connect with our audience and enhance our brand. Use analytics to assess social media campaign effectiveness.
  • HubSpot Management: Utilize HubSpot for content creation, management, and optimization. Track performance and design new landing pages. Analyze HubSpot data for informed decisions.
  • Email Marketing: Craft compelling emails to nurture leads and engage customers. Monitor email performance and enhance campaigns.
  • Paid Marketing: Oversee paid marketing campaigns, create new campaigns as necessary, and monitor performance.

Qualifications:

  • Experience: 1-4 years in content marketing, digital marketing, or related fields, preferably in B2B SaaS/AI.
  • Strong writing and editing skills with keen attention to detail.
  • Proficiency in HubSpot and other content management systems.
  • Analytical mindset to interpret data and adjust strategies accordingly.
  • Familiarity with social media platforms and engagement best practices.
  • Ability to learn and implement paid marketing campaigns.
  • Excellent organizational skills to handle multiple projects and deadlines.
  • Keenness to learn and embrace new marketing trends and tools.

Application:

  • If you are enthusiastic about content marketing and strategy and wish to contribute to our business growth through innovative and effective content creation, we invite you to reach out. Join our dynamic team now