Sr Marketing Automation Manager

1 week ago

Bengaluru, Karnataka, India Novo Nordisk AS Full time

Does your motivation come from challenges and working in a dynamic environment? Do you thrive in a working environment where close collaboration with key stakeholders and strategic alignment is essential? Do you have a can-do attitude with continuous improvement as one of your career objectives? Then we might have the right position for you. Apply now and join a growing team, working in an international environment.

About the Department

The Commercial & Corporate affairs department is responsible for creating insights to launch a product, Market intel, Forecasting, Multichannel customer engagement planning, Global Brand Strategy & Tactics. Comprising of Project Management, Brand Management, Brand Communications, Life cycle Management of a product.

The Position

As a Senior Marketing Automation Manager, the key responsibilities include, building & executing multichannel/digital campaigns based on OCE-Digital and SFMC suite of features and functionalities. Collect relevant data for campaign analysis and reporting to markets and close collaboration with relevant stakeholders to ensure efficient set-up and execution of multichannel campaigns.

Building & executing timely multichannel campaigns in OCE-Digital/SFMC. Utilisation of relevant features/functionalities such as data studio, automation studio and Journey Builder to build successful campaigns. Process testing of high-priority updates from OCE-Digital to ensure they are working properly. Work with and guide stakeholders in building optimal campaign strategy. Secure close collaboration with Multichannel Campaign Partners, Campaign Project Manager and Content Hub Partner (in-house production partner). Develop and implement A/B testing strategies to drive higher performance of content. Have a solid understanding of and experience with Salesforce suite + functionalities to build highly relevant and engaging Multichannel campaigns, including but not limited to email studio, automation studio and journey builder. Working understanding of JavaScript/jQuery, HTML5/CSS3(Complex Email/Landing Pages Responsive Development).

Qualifications

Master's degree or above in relevant area. 7-10 years of proven track record as a Marketing Automation specialist in a similar sized company. Salesforce consultant or developer certification is a requirement. Potential experience with other campaign management and automation tools such as Eloqua, Adobe Campaign Manager, Hub Spot etc is an added advantage. Strong communication and collaboration skills (written/verbal) – should be able to translate marketing requirements into functional campaigns. Experience as Business Analyst is a plus. Data management; building data extension/segments, experience preparing data for importing/uploading and familiarity with data import tools. Experience with SQL, AMPscript, HTML5/CSS3 and other coding languages like Javascript/jQuery, SSJS is a necessary. Self-motivated, strong attention to detail, and focused on delivering the best possible experience for our customers (Healthcare Professions). Ability to work in a fast-paced, results-oriented climate; across functional areas and multiple locations. Proven analytical and problem-solving skills.

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