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Marketing Manager

3 months ago


Hyderabad, Telangana, India NHR Technologies Full time

Job Title:

Marketing ManagerLocation:

HyderabadCompany:

NHR TechnologiesExperience Level:
4 to 6 years

Company Overview:


NHR Technologies is a leading provider of innovative HR technology solutions designed to streamline and optimize the organization culture journey.

Our goal is to craft tech solutions to enable organizational transformation.

Position Overview:
We are seeking a highly skilled and experienced Product Marketing Manager to join our dynamic team.

The Product Marketing Manager will play a pivotal role in developing and executing marketing strategies to drive the success of our HR Tech product portfolio.

The ideal candidate will possess a deep understanding of HR technology, exceptional communication skills, and a proven track record of delivering impactful marketing campaigns.


Key Responsibilities:

  • Develop and execute comprehensive product marketing plans to drive awareness, adoption, and retention of our HR Tech products.
  • Conduct market research to identify customer needs, market trends, and competitive landscape, and leverage insights to inform product positioning and messaging.
  • Collaborate cross-functionally with product management, sales, and customer success teams to develop product launch plans, sales enablement materials, and customer communication strategies.
  • Create compelling content including product collateral, case studies, whitepapers, and blog posts to showcase product features, benefits, and use cases.
  • Plan and execute multi-channel marketing campaigns to generate leads and drive engagement, utilizing channels such as email, social media, webinars, and events.
  • Analyze marketing campaign performance, track key metrics, and generate insights to optimize marketing strategies and tactics.
  • Serve as a product evangelist and thought leader, representing the company at industry events, conferences, and webinars.
  • Stay abreast of industry trends, emerging technologies, and competitor developments, and provide strategic recommendations to enhance product competitiveness and market positioning.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • Proven experience in product marketing, preferably within the HR technology or SaaS industry.
  • Deep understanding of HR technology landscape, including HRIS, ATS, performance management, and employee engagement solutions.
  • Strong analytical skills with the ability to interpret data, analyze market trends, and derive actionable insights.
  • Exceptional written and verbal communication skills, with the ability to craft compelling messaging and content for diverse audiences.
  • Strategic thinker with the ability to develop and execute marketing plans to achieve business objectives.
  • Results-driven mindset with a focus on delivering measurable impact and ROI.
  • Excellent project management skills with the ability to manage multiple priorities and stakeholders in a fast-paced environment.
  • Collaborative team player with strong interpersonal skills and the ability to build relationships across functions and levels of the organization.