GroupM - Associate Director - CDT

1 week ago

Mumbai, Maharashtra, India Group M Media India Private Limited Full time

Role:
Associate Director - CDT

Reporting of the role

  • This role reports to the Delivery Lead, GroupM Nexus
Overview of the Job;

  • Get to work in a truly integrated team handling 360 aspects for a brand
  • Will work closely with the leading publishers such as Google & Facebook
  • Will be exposed to Programmatic
  • Understood the complete biddable media scenario on client's business, e.g.
Search, Facebook, etc.

  • Handled day to day tasks / requirement effectively
  • Optimized implementation in all biddable media platforms
  • Recommended and implemented best practice
  • Explored and executed an innovation in one of the biddable media platforms
  • Exceed client expectations in terms of biddable media implementation
  • Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
  • Communicate with internal stake holders on project development, timelines, and results.
  • Work closely with the other team members to meet goals.
  • Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available
  • Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs
  • Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
  • Expertise in Google analytics
  • Through understanding of Google AdWords
  • Understanding of Bid Management Tools
  • Number Crunching
  • Understanding of Programmatic
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