TV18 | Business Director

2 weeks ago

Mumbai, Maharashtra, India GroupM Full time

Description

Position at GroupM

Overview of job

GroupM TV18 is an agency of GroupM, the world's largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director - Content to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the National Creative Director, Motivator (GroupM)

3 best things about the job:

1. A fun environment that combines the best of being entrepreneurial and part of the media agency for emerging brands.

2. A content practice driven role where you will constantly be inspired and challenged to be original and have light-bulb moments that you're able to actualize and integrate working with various teams and specialist units within the agency.

3. Great collaboration opportunity with best content creators in the country to create some exciting pieces of content worth winning awards and accolades.

Measures of success:

In 3 months, you would have:

1. Adapted TV18 Content's value proposition and be able to articulate this confidently.

2. Exposed to live and pipeline of assigned client(s) projects to lead ideation and proposals.

3. Started to build relationships with the key decision makers & partners.

In 6 months, you would have:

1. Started to be assigned client's SPOC on content projects.

2. Started leading content marketing projects for the assigned client independently.

3. Developed highly integrated proposals with specialist units and partners of GroupM.

In 12 months, you would have:

1. A mature pipeline at each stage of opportunity development.

2. Started to proposed and close big opportunities in content with a strong focus on strategy.

3. Run rate that will help deliver against the team's yearly target.

4. Developed and executed award-winning content campaigns.

Responsibilities

· Help evolve the branded content and social media offers of the content practice.

· Proactively build, qualify, and manage a pipeline of content opportunities.

· Have an ear to the ground on trends & technology that are changing content.

· Leading execution with a strong focus on strategy, integration, and production

· Manage campaign that help deliver against the content practice's targets.

· Show a depth of knowledge of consumers and their content affinities to client(s)

· Deliver and work on campaigns that have a potential for awards and fame

· Be a team player with an adaptive and strong work ethic.

What you will need:

· Minimum 10 years of experience in ideation, development, pitching and execution of large content projects across traditional, digital, and social media platforms.

· Skilled storyteller and presenter with experience of communicating the benefit of content marketing to clients.

· Strong management experience and skills with the ability to lead cross-functional teams and people not directly reporting to you.

· Excellent knowledge of digital, social media, online gaming and MarTech etc.

More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM's primary purpose is to maximize the performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM's focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP's data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP's group revenues of more than $20 billion.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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