Assistant Manager – Branding, Content

2 weeks ago

Gurgaon, Haryana, India Great Lakes Institute of Management Full time

Reporting to :AGM - Marketing

Location : Gurgaon

Key Responsibilities

We are looking for a Communications Professional to join our team and develop the brand through Digital & Social Media initiatives. The incumbent would oversee all Content and Communications initiatives across multiple platforms and formats to drive engagement, retention, leads and positive brand recall. If you understand the power of content, have a track record of making a difference and can work in partnership with stakeholders, we want you on our team

Increasing awareness and consideration for the institute, its USPs and its programs in an effective manner

Developing and implementing the overall content strategy for the institute's website, social media and other digital resources and media based on specific goals and objectives, to drive engagement, enrolments, retention and positive customer behavior

Conceptualizing, writing and publishing website content, press releases, internal and external newsletters, blogs, video content that resonates with the relevant stakeholders

Working closely with various internal stakeholders, partners, influencers and agencies to create new content and amplifying reach of existing ones

Devising engagement avenues and activities, beyond content, to enhance customer experience across various stages of enrolment

Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person

Planning and executing new content categories based on market data, consumer behavior and competition, to identify opportunities for the school's positioning and make recommendations regarding the school's communication strategy, both short and long term

Continuously measuring effectiveness of content using data and analytics and making recommendations based on those results.

Developing and following standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing

Qualifications, Experience and Competency requirements

3- 4 years of experience in managing Content and Communications, including popular social media platforms and forums such as LinkedIn, Instagram, Facebook, Twitter, YouTube, Quora, Reddit, etc.

A natural storyteller with excellent writing and communication skills

Creative, thoughtful and passionate about storytelling. Video content creation experience would be a plus

Ability to develop content consistent with the Company's brand voice, style and tone

Demonstrated experience in development and execution of effective communication strategies

Understanding of the top media channels in the industry, which content and approaches work on each, and why

Market intelligence around best practices and current trends

Ability to work with senior management on critical time sensitive business initiatives

Excellent collaboration, and planning skills with meticulous attention to detail

Should be a go-getter, self-driven and well organized

Remuneration

Compensation as per industry standards

Benefits would be detailed in the final offer

About Great Lakes Institute of Management

Great Lakes is one of India's leading business schools ranked among the top 10 by Business Today, Outlook and Business World magazines. Great Lakes currently has two campuses, one in Chennai and the other in Gurgaon. In 2019, Great Lakes Gurgaon became the youngest school in India to receive the globally reputed AMBA accreditation. The Gurgaon campus is set up in the industrial hub of the country to maximize industry engagement and career opportunities in cutting edge domains.

Great Lakes Institute of Management, Gurgaon, embodies a spirit of excellence rooted in innovation and a sense of social responsibility. Over the last 12 years, our exceptional faculty members and cutting-edge curriculum has been recognized in India and abroad. We are also ranked in the top 8% B-Schools of India in the latest NIRF leader board.

Great Lakes offers full-time management programs, part-time programs for executives and working professionals and domain focused programs in the domain of Digital Strategy, Business Analytics, Machine Learning & Artificial Intelligence. It also continually innovates in terms of developing new programs and learning solutions based on unmet market needs and offers them across multiple geographies and through online learning. Students graduating from Great Lakes are recruited by renowned organizations both in India and overseas. More information on Great Lakes and its various programs can be found at

Great Lakes has a culture driven by:

Innovation and of challenging the status quo – which has enabled it to develop and launch a variety of programs to meet the requirements of the market

Customer Centricity – pro-actively learning and understanding the evolving requirements of its key stakeholders and responding to them, and

Mutual respect and Empowerment – where team members are empowered and expected to achieve organization's objectives with minimal supervision and mutual accountability

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