CRM Marketing Role

2 weeks ago


Gurgaon, Haryana, India Shiprocket Full time
Job Responsibilities

  • To carry out campaigns.
  • Tracking the conversions from email and SMS campaigns and enhancing the percentages and numbers
  • To oversee sender reputation (IP/domain), inbox placement, conversion optimization, etc
  • To operate in a high-volume email/SMS marketing setting
  • Brief and supervise the work of Content/Copywriters, internal designers who will handle a large portion of the campaign activity
  • Provide regular reports of campaign results, including web analysis and evaluation of KPIs.
Requirements To Be Successful In This Role

  • 5 years of relevant experience with CRM, preferably a SaaS product.
  • Deep understanding of CRM tools like Webengage/ Netcore / CleverTap or similar with comprehension of campaigns & journeys
  • Knowledge of HTML/CSS, MS Office, & GSuite
  • Familiarity with email design with a creative perspective is highly advantageous.
  • Understanding of CRM and marketing automation techniques including A/B testing


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