Brand Head

7 days ago


Mumbai, Maharashtra, India Michael Page Full time
Opportunity to work in a leading FMCG Opportunity to independently manage their ATL and Digital mandate for US Market

About Our Client

A leading Ayurveda manufacturing company committed to producing high-quality herbal products that promote health and well-being.

Job Description

Role and Responsibilities:
Market Research and Analysis:
 Conduct thorough market research to identify consumer preferences, trends, and competitor activities.
 Analyze data and market insights to inform brand strategy and decision-making.
Brand Strategy Development:
 Develop and execute comprehensive brand strategies tailored to the US market.
 Define brand positioning, messaging, and target audience segmentation.
Marketing Campaigns:
 Plan, execute, and evaluate integrated marketing campaigns to promote the brand and drive sales.
 Oversee advertising, PR, digital marketing, and social media efforts.
Product Management:
 Collaborate with product development teams to ensure brand consistency and alignment with market demands.
 Provide input on product development, pricing, and positioning.
Brand Identity and Visuals:
 Maintain and uphold the brand identity, ensuring consistency in visuals, messaging, and tone of voice.
 Oversee the creation of marketing collateral and assets.
Performance Tracking and Reporting:
 Monitor and analyze key performance metrics, providing regular reports and insights to stakeholders.
 Use data-driven insights to make recommendations for optimizing brand strategies.

The Successful Applicant

6+ years of experience in building digital brands in wellness & BPC category
 MBA from Tier 1/2 Institutes are preferable
 Should have experience in FMCG/ D2C / Ecom brands
 Strong understanding of the US Market, consumer behaviour & Industry trends
 Experience in brands for formulating brands strategies, positioning & identity.
 Experience with agencies in PR, branding, celebrity endorsements.


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