Brand Head
7 days ago
About Our Client
A leading Ayurveda manufacturing company committed to producing high-quality herbal products that promote health and well-being.
Job Description
Role and Responsibilities:
Market Research and Analysis:
Conduct thorough market research to identify consumer preferences, trends, and competitor activities.
Analyze data and market insights to inform brand strategy and decision-making.
Brand Strategy Development:
Develop and execute comprehensive brand strategies tailored to the US market.
Define brand positioning, messaging, and target audience segmentation.
Marketing Campaigns:
Plan, execute, and evaluate integrated marketing campaigns to promote the brand and drive sales.
Oversee advertising, PR, digital marketing, and social media efforts.
Product Management:
Collaborate with product development teams to ensure brand consistency and alignment with market demands.
Provide input on product development, pricing, and positioning.
Brand Identity and Visuals:
Maintain and uphold the brand identity, ensuring consistency in visuals, messaging, and tone of voice.
Oversee the creation of marketing collateral and assets.
Performance Tracking and Reporting:
Monitor and analyze key performance metrics, providing regular reports and insights to stakeholders.
Use data-driven insights to make recommendations for optimizing brand strategies.
The Successful Applicant
6+ years of experience in building digital brands in wellness & BPC category
MBA from Tier 1/2 Institutes are preferable
Should have experience in FMCG/ D2C / Ecom brands
Strong understanding of the US Market, consumer behaviour & Industry trends
Experience in brands for formulating brands strategies, positioning & identity.
Experience with agencies in PR, branding, celebrity endorsements.
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