Marketing Operations Associate

2 weeks ago


Bengaluru, Karnataka, India Blufig Digital Private Limited Full time

About theCompany

Blufigis a fast growing B2B marketing agency with customers across 4continents.
A specialist agencyBlufig exclusively works with B2B tech companies to help themrealize their digital aspirations. 130 brands trust Blufig toexecute their marketingprograms.
Jobbrief

We re seeking aMarketing Operations Executive to join our rapidly growingteam.

In this role you ll spearheadthe optimization of our marketing operations from social mediaimplementation to lead data analytics reporting and databasemanagement strategies. Your expertise will guide the planning andexecution of social media scheduling analytics both for website aswell as social media database management for email and LinkedInmarketing and other initiatives.

Ifyou re ambitious resultsdriven and ready to impact our marketingefficiency directly we d love to hear fromyou.

Responsibilities
  • Planand execute social media scheduling and posting forclients
  • Identify and implement newtools and strategies to ensure betterperformance.
  • Lead the social mediapaid campaign creation and driveresults.
  • Manage incoming leads andcoordinate handoff to respectivestakeholder.
  • Analyze website dataand report them for client or managementsdiscretion.
  • Design build andmaintain monthly weekly or adhoc reports on website and socialmedia activity.
  • Execute and measureconversion tests and experiments for paid social mediacampaigns.
  • Collaborate with internalteams to optimize landing pages campaign assets andcreatives.
  • Collaborate with otherdepartments to launch campaigns post social media creatives onrespectivechannels.


Requirements
  • Atleast 6 months of experience in social media management &reporting.
  • Basic knowledge ofwebsite analytics tools (e.g. Google Analytics 4 Google TagManager).
  • Basic knowledge ofreporting tools.
  • Uptodate with thelatest trends and best practices in online marketing andmeasurement.


Benefits
  • PaidLeaves
  • HealthInsurance


* Bachelor's degree in graphic design or equivalent agencyexperience preferred. * 4-5 years of professional graphic designexperience. * Strong portfolio showcasing a variety of designprojects. * Proficiency in Adobe Creative Suite (Illustrator,Photoshop, Figma/XD). * Strong communication, conceptual thinking,typography skills, and design skills * Attention to detail andability to work independently. * Knowledge of current design trendsand best practices.

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