Retention Executive
1 week ago
- Create monthly strategies
- Ideate, build & execute consumer lifecycle programs to drive retention, reactivation engagement and onboarding with a focus on Conversions, LTV & repeat purchases.
- Innovate, launch, and grow new marketing programs on the platform in areas such as consumer delight, loyalty, recommendation and automated marketing.
- Trends, and insights via tests and iterative optimization term product roadmaps leveraging these the channel mix to maximize retention order to optimize reengagement strategies.
- Desired Experience 3 Years 12 Year
- Function Marketing
- Desired Skills
- Analyzing of retention programs, making continuous improvements based on performance,
- Partner with the product team (website) to translate business goals into short term and long
- Comfortable in generating a strategic vision as well as glide path with product teams.
- Stay abreast of new innovations and the latest technology trends and explore ways of
- Work closely with the Acquisition team to build processes for customer onboarding process in
- Work closely with Business Analytics and Digital Marketing teams to build prediction models in
- 3+ years of experience in user management, consumer lifecycle or CRM roles in consumer
- Expertise in using tools like Clever Tap, WebEngage, etc
- Expertise in creating journeys for different customer segments
- A hustler and a leader with great attention to detail
- A keen sense of ownership, speedy execution and resourcefulness
- Demonstrated skills in managing complex processes with multiple business owners, making
- Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into
- Ability to develop strategies and measurable implications with strong analytical skills
- Prior experience in managing and developing people and skills is a must
- Prior experience of working with ecommerce, D2C companies will be a plus
Job Types:
Full-time, Permanent
Schedule:
- Day shift
Experience:
- total work: 1 year (preferred)
Work Location:
Hybrid remote in Mumbai Suburban, Maharashtra
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