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RP Sanjiv Goenka Group

3 months ago

Mumbai, Maharashtra, India Guiltfree Industries Limited Full time

Roles & Responsibilities:

  • Develop and execute strategies to reduce churn and focusing on growth initiatives and retention
  • Design & implement new retention campaigns that help increase customer retention
  • Plan and execute Email, SMS & Push Notification campaigns throughout the entire customer life cycle, using marketing automation and in house tools.
  • Analyze customer data and create monthly plan for retention metrics e.g. (Repeat Rate, Transactions Per Customer etc.) and ensuring the achievement of the same
  • Prepare periodic MIS for the senior management.