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Associate Manager

4 months ago

Bengaluru, Karnataka, India Navi Full time

Associate Manager - Copywriter

About Navi: Navi is one of the fastest growing financial services companies in India providing Personal & Home Loans, Insurance and Mutual Funds with a digital first approach. At Navi, our mission is to build financial services that are simple, accessible and affordable.

Founders: Sachin Bansal & Ankit Agarwal

Know what makes you a "Navi_ite" :

1.Perseverance, Passion and Commitment


• Passionate about Navi's mission and vision


• Demonstrates dedication, perseverance and high ownership


• Goes above and beyond by taking on additional responsibilities

2.Obsession with high quality results


• Consistently creates value for the customers and stakeholders through high quality outcomes


• Ensuring excellence in all aspects of work


• Efficiently manages time, prioritizes tasks, and achieves higher standards

3.Resilience and Adaptability


• Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience

and agility.

Key Responsibilities:

● Interpretive Excellence: Thoroughly understand copywriting briefs to accurately grasp project requirements. Craft, edit, and meticulously proofread captivating content that captures attention, all while maintaining a distinctive voice.

● Strategic Collaboration: Engage effectively with a diverse array of internal and external stakeholders. Transform intricate insights into straightforward and captivating communication that resonates. All of this is accomplished within specified timeframes.

● Content Planning: Develop a comprehensive content calendar designed for seamless implementation across various channels. Ensure strategic alignment and efficient utilization of resources.

● Deliverables Management: Successfully create and deliver promotional and seasonal assets, catering to multiple verticals. These assets should effectively communicate our message and values.

● Insight Integration: Utilize consumer insights and glean knowledge from customer pain points. This approach will help enhance digital Customer Experience (CX) across our app and website, contributing to iterative improvements.

● Consistency Advocate: Uphold a consistent experience across all published content. Maintain uniformity not only in tone of voice but also from a visual standpoint.

● Data-Driven Insights: Employ data from diverse channels to identify key engagement points and extract valuable insights. These insights will guide strategic decisions and content optimizations.

● Agency Collaboration: Partner seamlessly with external agencies to guarantee timely deliverables of content and creatives. Effective collaboration will ensure the alignment of our vision and objectives.

Requirements:

● Proven experience as a copywriter or related role.

● Excellent written and verbal communication abilities.

● Use consumer insights to drive home the intended-communication succinctly.

● Strong interpersonal, management and stakeholder-handling skills with bias to action.

● Strong project reporting/management skills.

● Strong analytical mindset.

● Hands-on experience in content marketing.

● Highly creative with a strong collaborative spirit.

● Experience of building customer-focused content

Qualification:

● 4+ years of copywriting experience in consumer focused businesses, content agencies or similar roles.

● Experience in building financial content desirable, not mandatory.

● Graduate or postgraduate in any discipline.