Performance Marketing Executive
1 week ago
- Minimum 1-2 years of experience in lead generation.
- Bachelor's degree in Marketing or a related field is preferred.
- Proven track record in developing and executing lead generation strategies to drive business growth.
- Experience in implementing and optimizing performance marketing campaigns across digital channels such as PPC, SEO, social media, email marketing, and display advertising.
- Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and similar.
- Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions.
- Ability to collaborate effectively with internal teams to create compelling marketing content and assets tailored for lead generation.
- Up-to-date knowledge of industry trends and best practices in performance marketing.
- Excellent communication and interpersonal skills.
As a Performance Marketing Executive, your primary responsibility is to drive measurable results through various digital marketing channels. Here's a breakdown of what your role might entail:
- Campaign Strategy : You'll devise strategic plans to achieve specific marketing objectives, whether it's increasing sales, generating leads, or boosting brand awareness. This involves understanding the target audience, setting goals, and selecting the most effective channels.
- Paid Advertising : You'll oversee paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc. This includes managing budgets, optimizing ad placements, targeting, and monitoring performance metrics such as click-through rates (CTR), cost per acquisition (CPA), return on ad spend (ROAS), etc.
- Search Engine Optimization (SEO) : You'll work on optimizing website content and structure to improve organic search visibility. This involves keyword research, on-page optimization, link building, and staying updated with search engine algorithms.
- Analytics and Reporting : You'll track and analyze the performance of marketing campaigns using tools like Google Analytics, Adobe Analytics, etc. You'll generate regular reports to assess the effectiveness of campaigns, identify areas for improvement, and make data-driven decisions.
- Conversion Rate Optimization (CRO) : You'll focus on improving the conversion rate of marketing campaigns by optimizing landing pages, call-to-action (CTA) buttons, forms, etc. This involves A/B testing, user experience (UX) analysis, and implementing best practices.
- Email Marketing : You might be involved in managing email marketing campaigns, including designing email templates, creating content, segmenting the audience, and analyzing email performance metrics like open rates, click-through rates, etc.
- Social Media Marketing : You'll oversee social media campaigns across platforms like Facebook, Twitter, Instagram, LinkedIn, etc. This includes content creation, community management, engagement tracking, and leveraging social media advertising options.
- Marketing Automation : You might utilize marketing automation tools like HubSpot, Marketo, or Mailchimp to streamline marketing processes, nurture leads, and personalize customer experiences.
- Budget Management : You'll be responsible for managing the marketing budget efficiently, allocating resources effectively to maximize ROI, and continuously optimizing spending based on performance data.
- Staying Updated : Given the rapidly evolving nature of digital marketing, you'll need to stay updated with industry trends, emerging technologies, and best practices to ensure your strategies remain effective.
Competitive salary package.
· Opportunities for career growth and advancement.
· A collaborative and supportive work environment.
Requirements
As a Performance Marketing Executive, your primary responsibility is to drive measurable results through various digital marketing channels. Here's a breakdown of what your role might entail: Campaign Strategy: You'll devise strategic plans to achieve specific marketing objectives, whether it's increasing sales, generating leads, or boosting brand awareness. This involves understanding the target audience, setting goals, and selecting the most effective channels. Paid Advertising: You'll oversee paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc. This includes managing budgets, optimizing ad placements, targeting, and monitoring performance metrics such as click-through rates (CTR), cost per acquisition (CPA), return on ad spend (ROAS), etc. Search Engine Optimization (SEO): You'll work on optimizing website content and structure to improve organic search visibility. This involves keyword research, on-page optimization, link building, and staying updated with search engine algorithms. Analytics and Reporting: You'll track and analyze the performance of marketing campaigns using tools like Google Analytics, Adobe Analytics, etc. You'll generate regular reports to assess the effectiveness of campaigns, identify areas for improvement, and make data-driven decisions. Conversion Rate Optimization (CRO): You'll focus on improving the conversion rate of marketing campaigns by optimizing landing pages, call-to-action (CTA) buttons, forms, etc. This involves A/B testing, user experience (UX) analysis, and implementing best practices. Email Marketing: You might be involved in managing email marketing campaigns, including designing email templates, creating content, segmenting the audience, and analyzing email performance metrics like open rates, click-through rates, etc. Social Media Marketing: You'll oversee social media campaigns across platforms like Facebook, Twitter, Instagram, LinkedIn, etc. This includes content creation, community management, engagement tracking, and leveraging social media advertising options. Marketing Automation: You might utilize marketing automation tools like HubSpot, Marketo, or Mailchimp to streamline marketing processes, nurture leads, and personalize customer experiences. Budget Management: You'll be responsible for managing the marketing budget efficiently, allocating resources effectively to maximize ROI, and continuously optimizing spending based on performance data. Staying Updated: Given the rapidly evolving nature of digital marketing, you'll need to stay updated with industry trends, emerging technologies, and best practices to ensure your strategies remain effective.
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