Email Deliverability Specialist--PD
1 week ago
Position: Email Deliverability Specialist
Location: Mohali/Panchkula
Experience: Minimum 3 years
Notice period: Immediate to 15 days
We are looking for an Email Deliverability Specialist in Mohali-Panchkula who can optimize email campaign performance through technical expertise and strategic planning. This role requires deep knowledge of email technologies, ISP/domain-specific policies, and regulatory compliance to ensure maximum deliverability and engagement while collaborating with internal teams and external vendors.
Responsibilities:
Day-to-day execution of email deliverability, including onboarding configuration, troubleshooting campaign challenges, creating/segmenting lists
Strong understanding of ISP/domain-specific delivery policies, whitelisting and feedback loops with ISPs
Expert knowledge of "best practices" for sending bulk email and list management
Good understanding of email end-to-end delivery including IP addresses, DNS, SMTP, authentication and email headers
Aid in meeting client goals by improving email delivery, unsubscribe rate, and other e-mail metrics
Regularly contact vendors including in-depth weekly or monthly calls, or as needed
Collaborate with internal teams, helping the QA Team test email assets across different email clients and ESPs
Keep current on the latest trends in email technology
Provide guidance on scaling email capability with additional hardware or software
Maintain performance and health of the email channel with regard to deliverability and segmentation
Requirements:
Minimum 3 years of experience in email services/delivery role
Comprehensive understanding of CAN-SPAM, CASL, GDPR and other international email regulations
Comfortable with source version control software (Git)
Proficiency in email production, delivery platforms, troubleshooting
Proficient in Microsoft Office
Knowledge of CAN-SPAM/anti-spam laws
Strong attention to detail and a creative thinker with an eye for design
Proven team player mindset - openly shares knowledge, train & mentor junior colleagues
Ability to thrive in a fast-moving environment, manage multiple projects, set priorities, meet deadlines
Proven record of integrity and following through on commitments
Quick study of new material and products
High level of enthusiasm and strong problem-solving skills
Expertise with third-party testing and analysis tools like Spamhaus, Email on Acid, Litmus, Return Path, 250OK, and SNDS
Mandatory experience with cloud infrastructure providers (e.g. Mailgun, Twilio SendGrid, Sparkpost)
Mandatory experience in MySQL - joins, query conditions
Has knowledge of global and regional data collection and handling requirements from both a legislative (CAN-SPAM, GDPR, etc.) and receiver (Gmail, Microsoft, etc.) perspective
Strong knowledge of Blocklist Mitigation
Technical Skills: ISP policies, Whitelisting, Feedback loops, Bulk email, List management, IP addresses, DNS, SMTP, Authentication, Email headers, Git, Email platforms, Microsoft Office, CAN-SPAM laws, Spamhaus, Email on Acid, Litmus, Return Path, 250OK, SNDS, Mailgun, Twilio SendGrid, Sparkpost, MySQL, Data handling, Blocklist Mitigation
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