Email Deliverability Specialist--PD

1 week ago

mohali district, India Programming.com Full time

Position : Email Deliverability Specialist

Location: Mohali/Panchkula

Experience: Minimum 3 years

Notice period: Immediate to 15 days


We are looking for an Email Deliverability Specialist in Mohali-Panchkula who can optimize email campaign performance through technical expertise and strategic planning. This role requires deep knowledge of email technologies, ISP/domain-specific policies, and regulatory compliance to ensure maximum deliverability and engagement while collaborating with internal teams and external vendors.


Responsibilities :


♦ Day-to-day execution of email deliverability, including onboarding configuration, troubleshooting campaign challenges, creating/segmenting lists

♦ Strong understanding of ISP/domain-specific delivery policies, whitelisting and feedback loops with ISPs

♦ Expert knowledge of "best practices" for sending bulk email and list management

♦ Good understanding of email end-to-end delivery including IP addresses, DNS, SMTP, authentication and email headers

♦ Aid in meeting client goals by improving email delivery, unsubscribe rate, and other e-mail metrics

♦ Regularly contact vendors including in-depth weekly or monthly calls, or as needed

♦ Collaborate with internal teams, helping the QA Team test email assets across different email clients and ESPs

♦ Keep current on the latest trends in email technology

♦ Provide guidance on scaling email capability with additional hardware or software

♦ Maintain performance and health of the email channel with regard to deliverability and segmentation


Requirements:


♦ Minimum 3 years of experience in email services/delivery role

♦ Comprehensive understanding of CAN-SPAM, CASL, GDPR and other international email regulations

♦ Comfortable with source version control software (Git)

♦ Proficiency in email production, delivery platforms, troubleshooting

♦ Proficient in Microsoft Office

♦ Knowledge of CAN-SPAM/anti-spam laws

♦ Strong attention to detail and a creative thinker with an eye for design

♦ Proven team player mindset - openly shares knowledge, train & mentor junior colleagues

♦ Ability to thrive in a fast-moving environment, manage multiple projects, set priorities, meet deadlines

♦ Proven record of integrity and following through on commitments

♦ Quick study of new material and products

♦ High level of enthusiasm and strong problem-solving skills

♦ Expertise with third-party testing and analysis tools like Spamhaus, Email on Acid, Litmus, Return Path, 250OK, and SNDS

♦ Mandatory experience with cloud infrastructure providers (e.g. Mailgun, Twilio SendGrid, Sparkpost)

♦ Mandatory experience in MySQL - joins, query conditions

♦ Has knowledge of global and regional data collection and handling requirements from both a legislative (CAN-SPAM, GDPR, etc.) and receiver (Gmail, Microsoft, etc.) perspective

Strong knowledge of Blocklist Mitigation



Technical Skills: ISP policies, Whitelisting, Feedback loops, Bulk email, List management, IP addresses, DNS, SMTP, Authentication, Email headers, Git, Email platforms, Microsoft Office, CAN-SPAM laws, Spamhaus, Email on Acid, Litmus, Return Path, 250OK, SNDS, Mailgun, Twilio SendGrid, Sparkpost, MySQL, Data handling, Blocklist Mitigation

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