SEO Strategist

2 weeks ago


Pune, Maharashtra, India Fulcrum Digital Full time

Who are we:


Fulcrum Digital is an agile and next-generation digital accelerating company providing digital transformation and technology services right from ideation to implementation.

These services have applicability across a variety of industries, including banking & financial services, insurance, retail, higher education, food, health care, and manufacturing.

The Role

  • As a Senior SEO Specialist, you will play a pivotal role in driving organic growth and visibility for our company's Travel Industry/Insurance websites. Your main responsibilities will revolve around understanding stakeholders' requirements, defining clear objectives, and managing daytoday interactions to build consensus across various teams. With your 8+ years of relevant experience in SEO, you will be a key player in executing SEO strategies and optimizing website performance.
  • Understand requirement of the stakeholders, define clear objectives, manage daytoday interactions & build consensus.

Requirements:

  • 8+ years of relevant experience in SEO
  • Experience in executing SEO strategies for Travel Insdustry/ Insurance websites is added advantage.
  • Strong understanding of data and analytics
  • Attention to detail and the ability to effectively multitask in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • Excellent analytical, organizational, project management and time management skills
  • Experience in Google Analytics 360 or Adobe Analytics.
  • Create reports and determine key performance metrics.
  • Measure and report performance of all marketing campaigns, and assess ROI and
  • Monitor market trends, research consumer markets and competitors activities.
  • Oversee new and ongoing marketing and advertising activities.
  • SEO & Website Analytics | Governance
  • Performing ongoing keyword research including discovery and expansion of
  • Researching content recommendations for organic SEO
  • Analysing website and social media pages (FB, Instagram, LinkedIn, YouTube,
  • Quora etc.), making recommendations for improvement.
  • Monitoring website traffic, search results, and developing strategies.
  • Advising content ideas and working on content creation
  • Advising pages for desktop, tablet, mobile etc.
  • Analysing the consumer journeys and optimising accordingly
  • Keeping up to date with new trends and SEO best practices
  • Working with web development and relevant teams to implement solutions.
  • Understanding the behaviour and expectations of online visitors
Job Opening ID

RRF_3239

Industry

IT Services

City

Pune City

Province

Maharashtra

Country

India

Postal Code

411001
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