Search Engine Optimization Manager

1 week ago

Pune, Maharashtra, India dentsu Full time

Company Description

About dentsu international:

Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

About Dentsu Group (dentsu):

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP , a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

About Merkle Sokrati (A Dentsu International Company )

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with a 2018 net revenue of $846million.

Learn more at:

Job Description

We are looking for a professional SEO Strategist/Manager with a proven track record of handling SEO/ASO/YouTube SEO accounts with delivered KPIs & goals. As a SEO Strategist/Manager you will be responsible for planning, implementing, and managing a minimum of 10-15 SEO clients. You'll be responsible for the team's training & management as well to deliver efficient results to the external & internal clients.

DESIRED CANDIDATE PROFILE

  • Advanced SEO/ASO/YT SEO Skills
  • 4-7 years of SEO Industry Experience
  • Excellent written and verbal communication skills
  • Should have interest in new learning & initiatives
  • Know Marketing Insights and Business Development Processes/Tactics
  • Should have strong knowledge of search engine algorithms, strategies, and ranking methods
  • Have experience with SEO industry tools, such as Google Analytics, Adobe Analytics, Google Search Console, SEMRush, Google Adwords, Tubebuddy, Ahrefs, Screaming Frog, GTMetrix, Site Speed Insights, etc.
  • Analytical and Process oriented, with Data-Driven Approach
  • Ability to head a team of 6-12 people
  • Have a creative bend of mind for new things
  • Strong understanding of Internet and Web technologies and web-based programming languages like – JS, HTML, CSS, PHP etc.
  • Familiarity with some of the top content management systems like – WordPress, Shopify, AEM, Magento etc.
  • Should be comfortable with word documents, presentations & excel sheets
  • Will be expected to take active participations in team level activities & training programs
  • Proactiveness, ownership and accountability for the SEO campaigns & team members is a must
  • A critical thinker, problem-solver person with organizational and leadership skills
  • Good time-management & multi-tasking skills
  • Should understand the financial eco-system of the SEO process to drive more business' growth and success for the organization.

Roles & Responsibilities:

  • Set-up client's KPI projections & POA for the same
  • Work towards client's ROI maximization & team efficiency to deliver the same
  • Development & design of multiple Interactive SEO/ASO/YouTube SEO plans and strategies
  • Lead MBR, QBR or YBR with clients
  • Work around content development & off-page strategies with the team & clients
  • New client onboarding & business pitches
  • Efficiently communicate with other marketing professionals to align goals & set the expectations
  • Analyze and review client's website traffic metrics, rankings, and impact on the business revenue
  • Research and recommend new SEO/ASO/YouTube SEO strategies, marketing tactics, advertising technologies, and current Internet trends
  • Review the Monthly/Yearly "Plan of Action" for the SEO campaigns with the team members
  • Research and analyze competitor's growth & make KPI projections accordingly
  • Quality check and analysis of the team's work
  • Consistent client interaction and client service satisfaction
  • Explore new industry tools & insights regularly

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