Manager - Ads - Monitezation
1 week ago
About the team and role:
PhonePe Ads is looking for a data driven, self-starter, business generalist to join our strategy function.
PhonePe Ads delivers brand and performance marketing outcomes to brands / advertisers across industries.
We are a team of hustlers, collaborators and action / outcome-oriented individuals.
In this role, will get to work on and own multiple high impact and priority projects including identification and GTM of new revenue streams, leveraging data for daily decision making around advertiser's campaigns and ownership of key platform health metrics.
Key Responsibilities:
Platform Metric Ownership:
- Own and drive strategic initiatives and programs for metric growth
- Troubleshoot and resolve any metric volatility that may cause business impact
- New Opportunity Identification, Scoping, GTM and Revenue Realization for Ads Vertical
- Define input levers and maintain operating process control by measuring outputs
- Support in Process and System design for Campaign Success and P&L Growth
- Own & manage Strategic Partnerships for PhonePe ads
- Work with Ads LT team and support them with data driven decision making
- You will work closely with product, analytics, data sciences and revenue sales teams to
o Create optimization strategies
o Champion advertiser & consumer needs in internal forums
o Identify areas of automation of repeatable tasks
Is an IC role with people management potential based on scope of work and charter growth
Skills & Competencies:
An ideal candidate should have:
- Excellent understanding of the ads and digital marketing ecosystem
- Strong first principles thinking
- The ability to work with fuzzy / unstructured data problem statements
- Ability to create structure & opportunities in ambiguous environments
- The ability to work with, communicate effectively and influence multiple cross functional stakeholders across Sales, Operations, Product, Design, Analytics &; Engineering
- Strong prioritization skills & documentation hygiene
- Willingness and proven ability to be an allrounder across problem statement identification, execution, consensus building and contributing to product evolution and roadmap
Good to haves:
o Prior experience in publisher monetization roles
o Prior experience in revenue/general strategy or Program Management role
o Experience using DSPs (DV360, TTD, etc.) or SSPs (GAM, PubMatic, etc.)
o MBA from Tier 1 College
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