Sr. Manager, Digital Campaign Operations

1 week ago


Navi Mumbai, Maharashtra, India WebMD Full time

Education: Bachelor's Degree with MBA preferred

Experience: 8+ years

Work Timings: 2pm to 11pm (IST)

Position Requirement:

  • Must have 8+ years of experience in quality assurance for digital marketing campaigns
  • Working knowledge of digital marketing platforms, including platform capabilities and implementation
  • Experience in Marketing Automation tools
  • Experience in Marketing Operations
  • Candidates with experience in Customer Relationship Marketing practices and system implementations strongly preferred
  • Working knowledge of HTML, CSS and/or Javascript
  • Experience with Adobe Analytics and/or Google Analytics strongly preferred
  • Experience with various technologies including Salesforce Marketing Cloud, Sendgrid is a plus

Role & Responsibilities:

  • Responsible for functionally managing Campaign Development tasks for sponsorship programs
  • Perform daily stand ups with a functional team to assess issues, delays, and resolutions
  • Troubleshoot issues and make recommendations on prevention
  • Act as a Subject Matter Expert on products within the Medscape Sponsorship business
  • Diagnose, resolve, and manage the daily flow of tasks as a point of escalation
  • Monitor team productivity and quality, present analysis, root cause analysis, and actions
  • Identify, plan, and direct strategic projects to improve efficiency and productivity
  • Work with other leaders to enhance cross-team efficiency
  • Configure marketing campaigns, communicate metadata values, and manage project timelines
  • Oversee ad serving of sponsored assets
  • Code promotional materials using HTML/CSS/JavaScript
  • Organize sponsorship materials for final review and approval
  • Support maintenance of knowledge library and work instructions


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