Sr. Manager, Digital Campaign Operations
1 week ago
Education: Bachelor's Degree with MBA preferred
Experience: 8+ years
Work Timings: 2pm to 11pm (IST)
Position Requirement:
- Must have 8+ years of experience in quality assurance for digital marketing campaigns
- Working knowledge of digital marketing platforms, including platform capabilities and implementation
- Experience in Marketing Automation tools
- Experience in Marketing Operations
- Candidates with experience in Customer Relationship Marketing practices and system implementations strongly preferred
- Working knowledge of HTML, CSS and/or Javascript
- Experience with Adobe Analytics and/or Google Analytics strongly preferred
- Experience with various technologies including Salesforce Marketing Cloud, Sendgrid is a plus
Role & Responsibilities:
- Responsible for functionally managing Campaign Development tasks for sponsorship programs
- Perform daily stand ups with a functional team to assess issues, delays, and resolutions
- Troubleshoot issues and make recommendations on prevention
- Act as a Subject Matter Expert on products within the Medscape Sponsorship business
- Diagnose, resolve, and manage the daily flow of tasks as a point of escalation
- Monitor team productivity and quality, present analysis, root cause analysis, and actions
- Identify, plan, and direct strategic projects to improve efficiency and productivity
- Work with other leaders to enhance cross-team efficiency
- Configure marketing campaigns, communicate metadata values, and manage project timelines
- Oversee ad serving of sponsored assets
- Code promotional materials using HTML/CSS/JavaScript
- Organize sponsorship materials for final review and approval
- Support maintenance of knowledge library and work instructions
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