Copywriter

2 weeks ago


Mumbai, Maharashtra, India Apport Software Solutions Private Limited Full time
Position Overview

We are seeking a talented and versatile Copywriter with expertise in Digital Marketing to join our creative team. The ideal candidate will possess exceptional writing skills and a deep understanding of digital marketing strategies. This role involves creating compelling ad content, developing engaging copy for various digital platforms, and supporting our marketing campaigns to drive brand awareness and customer engagement.

Key Responsibilities
  • Copywriting:
    • Craft clear, persuasive, and engaging copy for various marketing materials, including websites, blogs, emails, social media posts, and ad campaigns.
    • Write compelling ad content for digital advertising platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other social media channels.
    • Develop and maintain a consistent brand voice across all content.
  • Content Strategy:
    • Collaborate with the marketing team to create content strategies that align with business goals and target audience needs.
    • Conduct thorough research to understand industry trends, audience preferences, and competitive landscape.
  • Project Management:
    • Manage multiple writing projects simultaneously, ensuring timely delivery and adherence to deadlines.
    • Communicate effectively with team members and stakeholders to ensure alignment on project objectives and deliverables.
Qualifications
  • Education:
    • Bachelor's degree in Marketing, Communications, English, Journalism, or a related field. Equivalent experience may be considered.
  • Experience:
    • Proven experience as a Copywriter, preferably with a background in digital marketing.
    • Strong portfolio showcasing a variety of writing samples, including ad copy, web content, email campaigns, and social media posts.
    • Experience with digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing software.
  • Skills:
    • Exceptional writing, editing, and proofreading skills.
    • Strong understanding of digital marketing principles and SEO best practices.
    • Ability to write in a clear, concise, and compelling manner.
    • Proficiency in using content management systems (CMS) and marketing automation tools.
    • Strong analytical skills with the ability to interpret data and make informed decisions.
Preferred Skills
  • 1+ years of relevant experience
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva) for creating visually appealing content.
  • Basic knowledge of HTML/CSS.
  • Understanding of brand storytelling and content marketing.

About Us:

Apport Software Solutions Private Limited is a dynamic and innovative SAAS-based product company offering conversational commerce and empowering global brands with scalable personal commerce and relationship-led sales on WhatsApp. Started in 2017 with a vision of enabling global brands to win more customers using simple yet robust technology on mobile, today we have over 7000+ customers across 140+ countries using our technology to grow digitally.

QuickSell:

QuickSell is a sales acceleration commerce suite started in 2017 with the vision to empower businesses to translate conversations into conversions on customer-first channels like WhatsApp through assisted personal commerce. Today, over 7,000+ businesses from 109+ countries all over the world use QuickSell to accelerate the process of sharing complete and accurate product information with customers and various business stakeholders, with objectives like dynamic product showcases and bookings via WhatsApp. For more details, check out our website: >

DoubleTick:

DoubleTick is a mobile-first conversational CRM built on top of WhatsApp Business API to unlock WhatsApp's marketing and sales capabilities. It offers top-notch features, including a central team inbox, bulk broadcasting and analytics, bot studio, commerce and cataloguing, chatbots, and role-based access. For more details, check out our website: >Some of the brands powered by DoubleTick include GRT Jewellers, Raheja Developers, Sabyasachi, Tarun Tahiliani, ICRA, BVC Logistics, RS Brothers, Manepally Jewellers, Tupperware, Birla Brainiacs KGK Group, Walking Tree, CKC Group, Malabar Diamonds and Gold, BVC Logistics, Emerald India, Prima Art, Siroya, SabyaSachi, etc.


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