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Director Search Engine Optimization

3 months ago

Pune, Maharashtra, India dentsu Full time
About the job

Company Description

About Dentsu India:


Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.

Dentsu delivers people-focused solutions and services to drive better business and societal outcomes.

This is delivered through five global leadership brands - Carat, Dentsu Creative, Dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.


About Dentsu Group (Dentsu):
Led by Dentsu Group Inc

(Tokyo:

4324;

ISIN:

JP , a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: Dentsu Japan network, which oversees Dentsu's agency operations in Japan, and Dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, Dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation.

The Group is also active in the production and marketing of sports and entertainment content on a global scale.

About Merkle Sokrati (A Dentsu International Company)
Merkle is a global data-driven, technology-enabled performance marketing agency.

For over 30 years, Fortune 1,000 companies and leading non-profit organizations have partnered with us to build and maximize the value of their customer portfolios.

We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies.

With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with a 2018 net revenue of $846million.


Learn more at:

Role summary:

  • Designation: AVP/VP - SEO
  • Years of experience: 10-14 years
  • Location: Pune (Work from office)

Role overview:


We seek to hire a talented SEO Lead who has end-to-end experience in managing the SEO client portfolio, to build the SEO capability and deliver best in class account management solutions with best possible SEO experience in the industry.


Roles & Responsibilities:


Be responsible for Strategy Planning & Execution for SEO campaigns, analytics, keyword rankings monitoring, keyword research, site auditing methods and link analysis.

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.

Regularly check for crawl errors, canonical issues, bad redirects, duplicate content to let the client know and minimize such technical errors on the client site.

Understand client goals, create and execute strategies to exceed defined goals.
Provide strategic insights on the landing page, ad creative etc for multiple clients.
Own, manage and grow digital channel strategies for clients.

Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.

Build, watch and maintain the digital advertising budget and track success metrics
Work with leadership to explain and modify strategic plans.
Understand and stay current on industry trends, competitive landscape, and internal product development efforts.
Be responsible for Quality and timely deliverables for client requests

You'd fit right in if you:
Any Graduate/MBA with minimum of 10 years of work experience in Strategy Planning & Execution for Search Engine Optimization.
Experience with tools like SEMrush, Arefs, GSC, GA, Screaming Frog (or any similar crawling tool) is a plus.
Have hands-on knowledge of SEO campaigns & Analytics.
Have experience in driving organic growth for multiple clients at a time.
Have strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.
Have excellent problem-solving and analytical skills and impeccable business judgment.
Have excellent communication and interpersonal skills, with the ability to be personable yet persistent.
Have an appetite for Risk and should be a strong decision maker.

And if you're excited about:
Being a part of the company doing something amazing & redefining stuff.
Learning & growing far beyond your current horizon.
A place full of like-minded & ridiculously smart folks.
A start-up culture that you'd cherish forever in your work life.

To apply, pls apply on LinkedIn AS WELL AS send us your updated CV mentioning the below details to (so we can process your candidature faster):
Email Subject - Ref: LinkedIn - Director - SEO - Merkle - Pune

Questionnaire

Name:

Mobile:

Email:

LinkedIn profile link:

Current company:

Designation:

Total years of work experience:

Years of experience specifically in a SEO:

Total years of agency experience :
Clients & Industries worked for -Years of experience in ASO -Span of control (people management) in number of people that are within your line of reporting?
Highlight 3 achievement in your SEO Carrer -Location of current residence:Are you comfortable with working on-site (Balewadi, Pune)?
Annual CTC (in a fixed + variable split if so structured):

Expected CTC:

Notice period:
Reason for change -Is your notice period negotiable? If yes, how soon can you join, if selected?:Please attach your resume

We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome

Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change.

Come be a part of this amazing journey, together with 66,000 of the best minds in the business that call us home.