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Ecommerce Manager

4 months ago

Navi Mumbai, Maharashtra, India Henkel Full time

As an E-commerce Manager, you will be responsible for overseeing the online sales, strategy and operations. You will be tasked with developing and implementing strategies to drive sales on

E-commerce partner portals, improve the brands ranking and share of business & voice and maximizing profitability. You will work closely with various departments such as marketing, finance, and supply chain to ensure the seamless operation and growth of our e-commerce business.

  • Responsible for brand P&L and developing the overall strategy relating to sales and channel marketing.
  • Own revenue and profitability targets on ecommerce portals, driving business growth, and category share.
  • Identify and develop new online selling partnerships relevant to the brand architecture.
  • Joint business and demand planning with the platforms at SKU and brand level.
  • Designing and executing online specific promotions and offers, including on-site properties, performance marketing activities, specific targeting, and sampling to maximize growth.
  • Work closely with brand marketing team for product cataloguing, brand visibility, brand awareness and digital marketing.
  • Work closely with internal supply chain team for regular demand and supply planning, to ensure 100% online availability (OLA) and to monitor timely replenishments.
  • Work with finance teams for planning and delivering on timely reconciliations with the Ecommerce partners.
  • Work closely with digital agencies and brand marketing team for benchmarking and measurement to increase conversions, cross-sell, drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels, to help build a culture of continuous improvement, constant testing, and transparency.
  • Providing insights into latest consumer shopping trends, competition products and campaigns to identify assortment gaps & selection and plan effective branding strategies.
  • Monitor, measure and maintain reports on performance to drive sales KPIs and brand awareness on the platforms.
  • Analyzing customer performance and take actions towards improvisation.
  • Preparation of various quarterly and annual reports or review presentations on the respective product group's performance for management review.
  • Manage day to day operations for various platforms including product uploads, pricing updates, and inventory management.

Your skills:

  • Minimum 6- 7 Years of relevant experience.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Strong analytical skills with the ability to interpret data and make actionable recommendations along with good presentation skill.
  • Drive for sales and commercial experience of managing e-commerce platforms along with strong P&L understanding.
  • Proficiency in e-commerce platforms, knowledge of digital marketing tactics & tools along with a sound background of digital consumer marketing